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How to Write Effective Product Descriptions

Posted on March 20, 2017 in:

Do your pages sell your products? When customers visit a page, do your product descriptions convince them to click the “buy” button, or at the very list the “add to wish list” button? Do spend some effort towards providing good product descriptions – that section in your product pages that explain what your product is…

Pinpointing Sources of a Downward Trend in Website Traffic

Posted on March 6, 2017 in:

What happened to your website traffic? You used to enjoy a healthy amount of traffic and leads but alas, it seems to have dried up. What could have happened?  It would be useful to go through a checklist of possible glitches that your website may have so that you can start plugging the leaks and…

Tracking Your Social Media Status

Posted on February 20, 2017 in:

Being on all social media platforms is crucial – it enables you to reach your target audience and customers more effectively. However, having a presence on social media platforms is not just a task you need to tick off your Internet Marketing to-do list. You need to constantly post relevant content and to see how…

Tips to Use Google Analytics to Improve Website Conversions

Posted on February 6, 2017 in:

In the highly competitive environment that is the World Wide Web, you will lose out on opportunities if you do not constantly look at areas of improvement. There is a need to see where you are in terms of ranking and continuously work your way to a higher position or at least to keep your…

Boost Conversions Through Microcopy

Posted on January 23, 2017 in:

When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy that is. Of course, the content, use of keywords, layout, headlines and design are important – but this does…

Win and Keep Online Customers with Special Offers

Posted on January 9, 2017 in:

Giving discounts, offers and limited-time deals are excellent marketing tools that let you win new customers, keep the existing ones loyal and improve conversions. In today’s competitive world of online retail, it pays to have a solid strategy that includes discounts and deals. A word of caution, though. These deals need to be carefully thought-out….

Tips for Designing User-Friendly Online Forms

Posted on December 26, 2016 in:

A poorly designed online form can be a potential roadblock in your lead generation efforts. The users have already made a decision to sign-up and provide you with information about themselves. Do not thwart this decision by making it hard for them to complete the form. Design it so that your users simply zip through…

Optimizing the Checkout Process for Your E-Commerce Website

Posted on December 12, 2016 in:

There’s still time for last-minute Christmas shoppers to complete their list! Or, they may have missed out someone on their list and would like to do some post-Christmas gift giving. This is a great opportunity for your shopping site to get those cash registers ringing well into the next year. However, it may also be…

Using the SWOT Analysis for Your Website

Posted on November 21, 2016 in:

The SWOT Analysis tool is not just for business planning purposes. You can also do a SWOT Analysis to evaluate your website and to formulate a robust and effective digital strategy. This tool helps to provide decision makers with a deeper understanding of the internal and external standing of the website and how this, in…

Website Relaunching and SEO: How to Do Both Effectively

Posted on November 7, 2016 in:

Relaunching your website is not just a simple matter of doing a redesign (a facelift, if you may). If your business and website are successful and growing, a relaunch may be called for. Your business growth and needs may already outgrow the current website set-up. You may be adding different products and divisions or need…

Optimizing Engagement Thru Email Newsletters

Posted on October 24, 2016 in:

After you have successfully gained traffic and generated leads out of it, the next step is to build and strengthen the relationship between you and your lead. One way to do this is through newsletters. Newsletters provide an opportunity for your company to engage with its subscribers. There are still some recipients who read the…

The Importance of Customer Reviews for SEO

Posted on October 10, 2016 in:

Customer reviews make strong social proof. At the back of people’s mind, their question is: “Who else is buying this? What do they have to say about this product?” What’s more, customer reviews also make for good SEO. From a Search Engine Optimization perspective, the more reviews you have, the better your performance in search…