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Find the Right Social Media Influencers for Your Business

Posted on May 15, 2017 in:

In the cluttered chaos of Internet marketing, a pretty ad is often scrolled by and ignored. Reviews are read and respected but often forgotten. The latest means to sell a business’s product or service is a clever combination of the two, social media influencing. A social media influencer is a person who simply influences others…

Social Media Etiquette and Your Business: What Not to Do

Posted on May 1, 2017 in:

Social media is vital for today’s businesses. It’s a quick, easy and cheap way to build a client base and share your company’s products with the world. Since social media is a relatively new tool to use in business, it’s very important to observe the unwritten etiquette behind each post. Here are eight things not…

Five Quick Tips for Using Social Media in Business Marketing

Posted on April 17, 2017 in:

Love it or hate it, social media has become a driving force in marketing strategies for modern day businesses. It is a low-cost, highly effective way to reach a broad span of a market base and to influence customer opinion at a personal level. Learning to utilize social media is a necessary tool for all…

Storytelling: The Most Important Trend in Business Marketing

Posted on April 3, 2017 in:

Storytelling is the latest, hottest way to advertise to today’s consumers. Internet marketing is very often seen through the screen of a smartphone, and a moving visual is the quickest way to stop a potential customer from scrolling by the advertisement. They leave a lasting impression and astronomically drive up the views to the business…

How to Write Effective Product Descriptions

Posted on March 20, 2017 in:

Do your pages sell your products? When customers visit a page, do your product descriptions convince them to click the “buy” button, or at the very list the “add to wish list” button? Do spend some effort towards providing good product descriptions – that section in your product pages that explain what your product is…

Pinpointing Sources of a Downward Trend in Website Traffic

Posted on March 6, 2017 in:

What happened to your website traffic? You used to enjoy a healthy amount of traffic and leads but alas, it seems to have dried up. What could have happened?  It would be useful to go through a checklist of possible glitches that your website may have so that you can start plugging the leaks and…

Tracking Your Social Media Status

Posted on February 20, 2017 in:

Being on all social media platforms is crucial – it enables you to reach your target audience and customers more effectively. However, having a presence on social media platforms is not just a task you need to tick off your Internet Marketing to-do list. You need to constantly post relevant content and to see how…

Tips to Use Google Analytics to Improve Website Conversions

Posted on February 6, 2017 in:

In the highly competitive environment that is the World Wide Web, you will lose out on opportunities if you do not constantly look at areas of improvement. There is a need to see where you are in terms of ranking and continuously work your way to a higher position or at least to keep your…

Boost Conversions Through Microcopy

Posted on January 23, 2017 in:

When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy that is. Of course, the content, use of keywords, layout, headlines and design are important – but this does…

Win and Keep Online Customers with Special Offers

Posted on January 9, 2017 in:

Giving discounts, offers and limited-time deals are excellent marketing tools that let you win new customers, keep the existing ones loyal and improve conversions. In today’s competitive world of online retail, it pays to have a solid strategy that includes discounts and deals. A word of caution, though. These deals need to be carefully thought-out….

Tips for Designing User-Friendly Online Forms

Posted on December 26, 2016 in:

A poorly designed online form can be a potential roadblock in your lead generation efforts. The users have already made a decision to sign-up and provide you with information about themselves. Do not thwart this decision by making it hard for them to complete the form. Design it so that your users simply zip through…

Optimizing the Checkout Process for Your E-Commerce Website

Posted on December 12, 2016 in:

There’s still time for last-minute Christmas shoppers to complete their list! Or, they may have missed out someone on their list and would like to do some post-Christmas gift giving. This is a great opportunity for your shopping site to get those cash registers ringing well into the next year. However, it may also be…