The Effective Use of Meta Tags for SEO

August 31, 2011 – 10:42 am

Keyword meta tags are tags that are specifically written for search engines and are not visible to website users. It used to be an important aspect of SEO, where search engines based search results on the keyword tags. It was also used to direct users to the right webpage, even if they used misspelled search words.

However, keyword meta tags have fallen by the wayside in terms of their ability to affect rankings as search engine algorithms became more sophisticated. Nowadays, search engines can “know” the topic and coverage of the webpage just by looking at the contents. Search engines are also able to automatically correct any misspellings. Thus, you have the option of using them or simply doing away with meta tags.

Don’t:

  • Use keywords that don’t appear in the page.
  • Use the same meta keyword tag for all the webpages

Do:

  • Decide whether to use them or not. If you decide not to, simply remove them from the website.
  • Ensure that the meta tags used also appear somewhere in the webpage.
  • When using meta tags, use 250 characters or less.
  • Use unique keywords in the meta tags for each webpage. Use variations of a keyword.

Adaptivity Pro for your SEO needs

Maximize your Utah SEO or Salt Lake City SEO efforts by seeking help from experts. Adaptivity Pro provides great value services to help you strengthen your presence on the Internet. Adaptivity Pro specializes not only in Search Engine Optimization but also in web design and development, as well as in Pay-Per-Click Management, Social Media Marketing and E-Commerce Marketing. Adaptivity Pro has worked with numerous establishments in Salt Lake City and the rest of the Utah area to create great value services for your business.

 

Posted in SEO Copywriting | No Comments »

SEO Best Practices: Meta Description Tags that Generate Results

August 17, 2011 – 10:43 am

Meta Description tags do two things: give search engines an indication of a webpage’s contents and convince internet searchers to visit that specific webpage. Usually, the meta description tag is also what is shown in the search engine results page. This tag is located at HTML code’s Head area.

When a user makes a search which matches your keywords, the search engine results page will display the website tag (in bold) and then the first couple of sentences from your meta description tag. Google (as well as other search engines) usually displays the description with the matching keywords in bold.

Although meta description tags do not factor into Google’s ranking algorithm (except for advanced searches), meta description tags are a great way of marketing your website in that you are enticing Internet searchers to click-through to the webpage. It is important that you write compelling and readable meta description tags so as to improve your click-through rates for a given webpage.

Here are some tips to remember to create meta description tags that produce results:

Don’t:

  • Leave the description tag blank. All your webpages should have meta description tags.
  • Use the same meta description tags for all your webpages.
  • Have a meta description tag that only contains a string of keywords.
  • Have a meta description tag that is not relevant to the contents of the webpage.
  • Write a meta description tag only for search engines.
  • Use non-alpha/numeric characters, especially double quotation marks, as these may cut off the description in the search engine results page.

Do:

  • Use complete and easy to read sentences.
  • Place your description tag directly under the <head> and <title> tags.
  • Incorporate the keywords naturally.
  • Write for both search engines and human readers. This will improve click-throughs as you interest readers with your content.
  • Keep your description under 250 characters. In fact, 150 to 160 characters would be ideal.
  • Accurately describe the webpage.
  • Keep descriptions unique for every webpage and add variations to the keywords.
  • Include brand and product names as well as services you provide.
  • Use the 3rd person form (they, them, their, etc.)

Adaptivity Pro for your SEO needs

Let Adaptivity Pro help you create meta description tags that produce results. Adaptivity Pro is made up of Utah SEO and Salt Lake City SEO experts who have copywriting experience. Adaptivity Pro also specializes Utah Web design and other great-value services such as Pay-Per-Click Management, Social Media Marketing and E-Commerce Marketing.

Posted in SEO Copywriting | No Comments »

Quality Content = Higher Traffic? How article marketing works for SEO

August 2, 2011 – 10:40 am

On the Internet, content is king. More and more, people have access to information and indeed, the Information Highway is moving at dizzying speeds. How can you make this work for you? How can you use content in order to increase your presence on the World Wide Web and essentially, make yourself more easily found? How can you compete with all the information out there so as to make your presence felt, especially to people who matter – your potential customers?

One way is to gain incoming links to your website. Also called backlinks, these are a powerful method of increasing traffic to your website as well as increasing your page ranking with key search engines such as Google. Providing more information not just on your website, but on other places, increases your credibility and visibility. You can look into providing content for website submission sites. With these sites, you can submit articles that contain the link back to your website. If other people like your article enough and want to use it in their own website or blog, they may do so provided they also provide backlinks to your website.

The key, however, is to provide content that is unique. There is no sense in copying another website’s content – you may be penalized by search engines for doing so. Also, the content has to be interesting and relevant enough for the readers to want to read it or even scan over it so that they get to the end, where your credentials and website link are usually found.

The first step would be to generate content for your website. Once these are posted, you should wait until the search engines recognize the content. This is so that your website will be the one to get the “credit” for developing the content. Then, you can distribute these articles to article database websites.

Here are some places where you can submit or distribute your articles:

-          http://www.isnare.com

-          http://www.articledashboard.com

-          http://www.searchwarp.com

-          http://www.ezinearticles.com

-          http://www.goarticles.com/

-          http://www.hotlib.com/articles/submit.php

-          http://editorials.arrivenet.com/

Below are some tips for developing content and submitting articles:

Don’t:

  • Simply copy content from other websites and use it verbatim.
  • Write content only for search engines. Humans read it, too!
  • Pepper your article with too many keywords. As with actual pepper, just the right amount is key. The keywords should ideally comprise only 1.5% to 2% of the content.

Do:

  • Write unique content, that is, content found nowhere else on the internet.
  • Incorporate keywords into your articles, but do it in a way that it reads naturally.
  • Write articles that are 500 to 700 words long.
  • Link the “articles/resources” section in your main navigation in your website.
  • Distribute the content to article database websites after the search engines have finished indexing the article.
  • Regularly update your content.
  • Incorporate keywords into the title and make your title catchy and interesting.
  • Use subheadings and bullet-points to make it easier for users to read your articles.

Adaptivity Pro for SEO copywriting needs

Need help with Utah SEO or Salt Lake City SEO? Adaptivity Pro is your premier resource for services such as copywriting and article distribution. Adaptivity Pro also specializes in services such as Utah Web Design, E-mail marketing, Social Media Marketing, Pay-Per-Click Marketing and more. Call us for more information or check us out on the web.

 

 

Posted in Search Engine Optimization | No Comments »