Free Internet Marketing Offer

Internet marketing is not something you can do once and forget about it. The internet is one of the leading industries in technology and changes dramatically from day to day. If your business is ahead of your competition online this will become a major competitive advantage to your firm.

I want to help you gain that competitive advantage over your competition, not just today but everyday. I will continually track, monitor, analyze, and adjust your internet marketing efforts to help you increase profits and be successful. This is our passion and I love to help our clients climb to the top of their competition in the internet battlefield.

There are many aspects to internet marketing, as our client I will research your industry so I can better assist you, not all industries compete in the same fashion online. Because each industry is unique I discover the methods of marketing that will best benefit your organization. Some examples are search engine optimization, pay per click campaigns, newsletters, providing useful information for your potential customers, offline advertising in magazines or radio, building links from other industry leader websites, etc.

When you succeed I succeed and that is something I will not forget.

Free Internet Marketing Review Offer

If you are looking for a free internet marketing report then you are in luck. You probably have a website but it is not very profitable or not as profitable as you would like.

I will review your website for free and send you some suggestions for improvement. This can range from natural search engine optimization suggestions, link building suggestions, affiliate program management, newsletters, interactivity, PPC, special offers, conversion improvement, professional design, etc.

Of course I could help you with those suggestions if you wish, but if not we hope that you will find the information useful and keep us in mind if you pay someone for the services. Contact me with your website, name, and email address and we will send you your free internet marketing report.

Why Me?

Web Site Marketing: Your website will be easy to find for your customers. We design every web site with your customer in mind. We will build a web site that is marketed on the internet and search engine optimized.

Custom Made Web Site: Your web site will be custom-made. We make every web site by hand, every web site is unique to your industry and your company.

Industry Research: We will research your industry and company. We will spend several hours researching what your business does so we can make the most efficient web site for you. Through the research we will also be able to ask you specific questions to get information from you to promote our ‘easy web site design’ value.

Web Site Design Price: You may think we charge more than others when it comes to web site design price. However, you must remember that EVERY web site we design includes web site design services and web site marketing services, sometimes known as search engine optimization. Many business spend thousands of dollars a month alone on internet marketing alone and most web design firms do not usually include this service complimentary.

Posted in Pay Per Click, Search Engine Optimization, Utah Web Design & SEO | No Comments »

SEO: Search Engine Optimization Bible Book Review

SEO: Search Engine Optimization Bible by Jerri L. Ledford

So a co-worker of mine bought this book because he wanted to learn more about SEO and asked me to review it for him to see if it was any good.  Man – was I disappointed.  It was so bad I actually told him to not even waste his time reading it and to get a different book.

First off almost all the book is about PPC, not even about SEO – and they are totally different online marketing strategies, similar but very different.  I was expecting it to be only about SEO with maybe one chapter on PPC, but as I flipped through I kept seeing PPC everywhere. 

Next most of the advice is very dated.  There were a few chapters that were good, but they were the exception.  Also it lacks specific examples and pieces of advice.  It goes over topics in such broad detail if you were not familiar with SEO it would leave you sitting there to wonder “thats great, but how in the world do I actually implement some of this advice?”

 If you are new or experienced to SEO this is not the book to buy.  It is too vague, jumps around from topic to topic too much, and should be titled “The SEO and PPC Bible” since it covers so many topics specific to PPC.

Posted in Pay Per Click, Search Engine Optimization | 7 Comments »

Google Adwords Campaign Optimizer Review

I have used google campaign optimizer in adwords now for several different websites and have also spoke with many other marketers who have utilized the service as well.  So far the results have been much less than impressive and appears to be a system for Google to suck more money out of advertisers than before.  Here are the results of three campaigns and the statistics relating to them.  Each test only lasted about 2 weeks and in all cases the before and after time period of running ads was much more profitable for the website or business than during the 2 weeks that google optimizer ran. In all three cases the biggest noted change to the PPC campaigns was increased CPC for keyword phrases.

Campaign Optimizer Campaign 1:
* Conversion ratio went down by 126%
* Overall spend increased by 21%

Campaign Optimizer Campaign 2:
* Conversion ratio went down by 243%
* Overall spend increased by 19%

Campaign Optimizer Campaign 3:
* Conversion ratio went down by 64%
* Overall spend increased by 17%

To say the least I have not met anyone who has had positive things to say about the Google Adwords Campaign Optimizer tool. Although it could possibly be useful for those who know absolutely nothing about PPC campaigns, for those who have even a little experience will end up doing much better by setting up their ppc campaigns on their own. If you do plan on testing it out I would highly suggest making a backup of your Google Adwords account so you can restore it later if the results are not what you were looking for.

Posted in Pay Per Click | 7 Comments »

SpeedPPC Review – PPC Management Software

SpeedPPC is a desktop application that helps manage PPC campaigns for Google adwords and MSN Adcenter. I was very excited when I first learned about the software and what it claimed it could do; however after using it for a few weeks I have mixed feelings.

Creating Comprehensive Longtail Keyword Lists

This software basically lets you create hundreds of keyword combinations based on combining keyword lists. As a simple example look at the following:

Seed List -> Web, Website, Internet, Online
Expansion List -> Design, Marketing
Final List -> Web Design, Web Marketing, Website Design, Website Marketing, Internet Design, Internet Marketing, Online Design, Online Marketing

There is an immense possibility for what you can do with this portion of the software, but it does has limitations. In this simple example above you have a few keyword phrases that don’t really mesh well together such as ‘internet design, online design’; so you have to be careful in which words you select as you can’t exclude specific terms from the output. Once you have finalized your list you hit a button and it generates the text to copy and paste into your Google Adwords editor to upload to your campaigns.

Custom PPC Ads

The next useful part of the software is the ability to create custom text ads. This is in the Google Adwords format, notice the customizable options such as {seed}, {final}, etc. as keywords which I will explain below. Here is an example:

{Seed} Services!
If you are looking for {final} then you came to the right place.
www.webdesign.org
www.webdesign.org/index.php?seed={seed}expansion={expansion}final={final}

With the above example when you generate the ad for a specific keyword phrase, we’ll use ‘website design’ for example, it will fill in the blanks if you look at the seed, expansion, and final keyword combinations in the first part of the post. So for the example of ‘website design’ it would generate this:

Website Services!
If you are looking for website design then you came to the right place.
www.webdesign.org
www.webdesign.org/index.php?seed=”website”expansion=”design”final=”website design”

Custom PPC Landing Pages

The last part is the url and landing page. You notice it is a dynamic landing page and with some simple php scripts you can insert the seed, expansion, or final keword phrases on the landing page which changed dynamically based on what the user searched for to find you. So you could have the heading change depending on the final search phrase. So if they search for ‘website design’ that will be the heading on the page, if they search for ‘online marketing’ that will be the heading on the page, etc.

SpeedPPC Pros

This software is awesome for creating very specific and dynamic campaigns in Google Adwords and MSN Adcenter. It does an excellent job of setting up custom landing pages for your campaigns without a ton of effort.

SpeedPPC Cons

This software is not for someone who does not know at least basic HTML or have a technical background. It does take a while to get the idea of what the software can do and use it effectively. It has limitations on the keyword phrases you can use because of creating some undesirable combinations such as in our above example of ‘online design’. If you do have to make some changes you have to delete everything and re-upload the entire PPC campaign which I do not necessarily like.

It costs about $500 bucks, overall it was worth it but I could see someone else making a similar product to the next level which would be awesome.

Posted in Pay Per Click | 1 Comment »

PPC Management Software

Today was a very busy day, as Mondays usually are. I spent some time reviewing and searching for some PPC management software tools. I found a few good ones but nothing really stood out to me except for one in particular called Speed PPC. There are several others who have ranted and raved about it; and if it really can save me 50-70% of my ppc management time it would be well worth the money, around $500. I am hoping to get my employer to approve it so I can try it out and see how well it works; but I don’t have much more information than that.

I also spent a lot of time working on SEO and PPC proposals for potential clients for my work, Twelve Horses. We sure have been very busy lately with lots going on, which is a good thing. There are so many directions I want to take with getting things going at Twelve Horses that sometimes its hard to prioritize what is most important to focus on first, but I have been making some tremendous progress.

I did some research on some good SEO related plugins for wordpress as well and found some good ones, but that will have to be a post for another day.

Posted in Pay Per Click | No Comments »