Online Classified Ad Marketing

May 4, 2011 – 9:25 am

Classified ads can both be online and offline. We will primarily be discussing online classified ads. These are small spaces of advertisements that use just a few lines. A potential customer can click on a link that will bring them to your website, sales page or to an auto responder page. The challenge of classified ads is that you have to catch the attention of the reader using just a few words. You also need to fit what you need to say in that small space allotted to you.

The great thing about online classified ads is that they are free and fairly easy to produce – you can even generate ads automatically and post it on classified ad sites. If used properly, online classified ads can be effective in directing traffic into your website and traffic into your store or sales office. After all, people go into classified ad sites because they’re looking for something. Also, it is easy to target local customers since they can easily filter their search down to the city where they are located.

Classified ads also allow you to provide updates and announcements, as well as tell customers about the latest deal. You can also use classified ads to gauge the reaction of your target market with regards to a new product. This allows you to “get your ear on the ground” before you decide to stock up on more of the new merchandise.

Targeting Local Customers: Do online classified ads work?

It depends on where you put your ads. Popular classified ad sites such as Craigslist.com, Gumtree.com, Webcosmo.com ad Adpost.com have shown positive results. However, due to the success of these sites, there is a tendency for your ad to be pushed out since there are more new ads coming in.

Designing your ad

With so much information bombarding us nowadays, it gets more and more challenging to come up with something that catches the eye and the attention. If you fail to grab your target audience’s interest, chances are, they won’t get to see what your ad had to say.

Here’s a few tips in designing your ad:

-          Know your target market. Before you hanker down to writing the ad, you should understand what your customers needs and wants. You should also be able to identify how your products can meet their specific needs. Get to know your customer’s profile – including his lifestyle, income, age and geographic location.

-          Sign up with the popular classified ads sites and also to social networking sites such as Facebook, Twitter, Digg and StumbleUpon.

-          Design many eye-catching headings. It should provide one concrete and exciting benefit for the customer. Observe: “This facial cream has anti-wrinkle properties.” vs. “Look forever young and flawless with this facial cream!”. The second one has more appeal because it showed a benefit that the customer can get from the product.

-          You should have several versions of the headings so that you get variations of your ad to be seen in the classified sites. Use strategic keywords to drive more traffic not just for the ad but for your website as well.

-          Write different texts for your ad. The main goal is for you to convince them to click on the link pointing them to your sales page or auto-responder page. If you can, add pictures. Remember that if your ad is badly written and designed, chances are, no one will read it and no one will be interested in what you have to offer.

-          Put out a varying combination of headline and inside text – mix and mix and match! The reason why you can’t use the same headline and text is that most online classified ads sites don’t allow duplicates within a certain period. You can only get more ads into a site if you create more unique ads.

-          Read the guidelines of the site and be sure to follow these guidelines. There are some practices that are not allowed in some sites – such as the posting of affiliate marketing links. Violating the rules may result in your being banned from the site.

-          Tag your URL whenever you can – this will result in your link being visible in a number of social networking pages. These back links are useful in driving traffic to your site.

-          Put your ad in the right category. Ad sites are classified according to category. To make more targeted approaches to your local customer, you should also put the ads where your customer is more likely to be looking for them. Or, be on the lookout as to where your customers are searching and direct some of your ads there.

-          Make sure you have auto-responders. In today’s Internet age, people expect answers the moment they ask their questions – even if they ask it while you’re offline. Auto-responders allow you to provide basic information and a sales pitch to those who were interested enough to click on your links.

Checking the Success of Your Online Classified Ads

Of course, you don’t just product ads and leave it at that. You should also measure the success of these ads. It will help you formulate your strategy with regards to these classified ads as you become more aware of which ads your market is responding to.

-          Try a Google image search on your picture which is tagged with a niche keyword. This tells you that the free ad is doing what it’s supposed to do – making you easier for people to find in the internet.

-          Track the responses to your ad. Identify which ads are bringing in the inquiries. This helps you point out the keywords that are effective with your target market.

-          Retry and retest. For those ads that generated a positive response, modify the texts and then send it again to test.

-          Try new niches/categories and see how effective each of the categories are.

Other online strategies

Using online classified ads is just one of the strategies to increase the level of traffic to your website and ultimately, to your cash register. Other ways to drum up buzz and increase Google search results would be Search Engine Optimization, sending articles to known article submission sites and marketing through known social networking sites such as Facebook.

Adaptivity Pro is your expert when it comes to online marketing strategies. We are a Salt Lake City, Utah web design and SEO firm that will work to drum up more attention to your website and more business for your added growth. Adaptivity Pro also provides content writing for websites and blogs.

 

Posted in Search Engine Optimization | No Comments »

Boost your Website Traffic with Article Distribution

April 13, 2011 – 9:22 am

The equation’s pretty simple. You write interesting, relevant and unique articles and then post them in article distribution websites (also called article marketing). You take every opportunity to add your website URL to these articles. With the use of strategic SEO keywords, you can actually increase the traffic coming into your website.

Why Use Article Distribution?

We do business in the World Wide Web – big emphasis of the “wide”. With so many businesses and entities fighting for attention and getting more people to visit their websites, you need to have a strategy where it’s easier for people to find you (or the product or service you provide) in the internet.

Article distribution has some distinct benefits:

-          Cost effective. With the right tools, you can generate a lot of unique yet relevant articles that people will find interesting to read. Also, some article distribution sites charge only a minimal amount – with some sites allowing you to post for free.

-          More backlinks. With these articles, you can have backlinks that point people to your website. Effective articles are known to have been able to generate some 150 to 200 backlinks. Although a more realistic result is set at around 50 backlinks per article.

-          Increase Google visibility. With more backlinks, your Google results will increase for strategic keywords.

-          Targeted traffic. Since people are already reading your articles because they have an interest in the topic being discussed, this means that the people you reach are more targeted.

-          Establish your reputation. With article distribution, You can show yourself as an expert in a particular topic and people will want to look into what you have to say once you have established your credibility.

Article Writing Tips

To help you make the most of article marketing and article distribution, take note of the following:

-          Focus on one topic. Don’t go off-tangent. Be sure that the article covers a major topic.

-          Keep your articles relevant. First, to what people want to know about. It’s no use coming out with an article on a topic no one is interested in. Secondly, the article should relate to what you’re selling and what the people can find in your site.

-          Know and follow the guidelines for article submission. Each distribution site will have its own set of rules – and if you don’t follow these rules, you run the risk of being banned from the site. One important thing to remember is that spam and affiliate links are usually banned from the articles or even the resource box.

-          Use a catchy title. This is the first thing one sees when he first opens your article and it will indicate to him whether your article is worth his time. If you don’t grab his attention with the title, more likely than not, he won’t read the article. One way to catch a person’s attention is to show him one major benefit to his reading the article. For instance, “Get Gorgeous: Makeup tips that Bring out Your Beauty” is more interesting than “Taking a look at various kinds of makeup”.

-          Keep it short and sweet. The fact is, no one really has time to read your article in full! What most people do would be to just scan the article to get the pertinent facts. Also, keeping the articles short will make the readers want more information – and that will get them to visit your site. The rule of thumb is to write articles that are no more than 1,000 words in length.

-          Check for mistakes. Ensure that your article is free of grammatical and spelling errors. Errors will undermine your image as an expert in the topic.

-          Write for the readers. Remember, readers are not there because they want to learn more about you. They’re there because they want information on a certain subject. So, be sure to provide that information. Also, your writing should be in the active voice – as if you’re there talking to them. To make the articles more interesting, you should also use anecdotes and stories related to the topic.

-          Don’t forget your URL and call to action. Be sure that your URL is easily seen (for some article distribution sites, you are allowed to insert URLs only in the Bio portion of the article). Also, drive the people into doing something after reading the article – a call to action that point them to the website. Examples would be “Click to avail of this one-time offer – visit my website!” or “Know more about ___________. Click here.”

-          Spread your articles. Don’t just post in one site, get your articles in as many places as possible.

-          Look for opportunities to write as a guest blogger for a reputed site. By far, this form of “articles distribution” is one of the most effective ways to improve visibility, recognition, and of course, traffic to your website.

Article Distribution Sites: Our Top Picks

Here are the more popular article distribution sites you can submit your articles to:

-          EzineArticles. This is one of the most effective distribution sites in the Internet. It has proven its effectivity in the noticeable increase in traffic after one posts here.

-          Buzzle.com. Good site for back links and SEO. The review of your article may take time, though. Also, if your article does not pass muster, there are no notifications stating such.

-          IdeaMarketers. This is primarily for aspiring writers, as well as e-book authors. People can also ask to reprint your article if they like it, on the condition that they have your permission and that your full bio and contact information are attached.

-          GoArticles.com. This is one good site if you are thinking of spreading your articles across the internet.

These are just some of the article submission sites available for you. Other sites include articlecity.com, selfseo.com, articlebiz.com and articledashboard.com.

The way you go about your articles will depend on what you want to accomplish. If you are going for traffic alone, you can try submitting a number of unique versions of one article (commonly called article spinning). However, if you are going for building a strong network of back links and increasing your reputation (as an expert), you should look into popular article submission sites that have consistent page rank.

For quality SEO-rich articles, you can go to Adaptivity Pro for help. Adaptivity Pro is a Salt Lake City, Utah SEO as well as Utah web design provider. We also provide content for websites, blogs and article submission sites.

 

Posted in Search Engine Optimization | No Comments »

Use Local Utah SEO Techniques

April 5, 2011 – 9:48 am

Optimize Your Google Places Ad

Local listings that make use of SEO opportunities are not only an important part of Utah online marketing for your small business, it is essential. The problem is that these days it is not enough just for you to simply create an ok looking listing. You have to put some real thought and effort into it. This is the only way that you can make local online marketing work for you as a valuable tool for your online marketing. Following the tips and strategies of those who are experienced will help you a great deal.

Why Use Google Places for SEO Purposes?

The answer to the above question concerning local online marketing is because it will greatly increase your exposure to real potential customers.  You can take advantage of the great feature of Google Places for your business in any city of this nation and get equally great effects. Google Places is a wonderfully effective marketing tool that was introduced in 2004. It displays the information for local businesses. Here are just a few keypoints:

• 82% of local searches done on Google end up with the person contacting the business
• 73% of the Internet’s activity relates to Google’s local content
• 66% of all Americans find local business through the use of local search

For local searches, Google displays a total of seven results on the first page. Getting a ranking within Google’s top seven requires a lot of time and effort. Creating and making the best use of Google Places can be a very good start in your account to do so. You can get started immediately by registering and adding your business today.

How You Can Benefit More from Google Listings

There is much more to do when concerning online marketing. Once you have successfully added the business to Google Places, you will then want to optimize their listing so that you can get the most effectiveness from that listing. To do this, you need to become aware of the various options that Google Places as to offer in addition to what you have already done with your regular search engine optimization efforts. One thing that plays to your advantage is the fact that these listings appear above all organic traffic. They also take up much more page space than in the regular listing and include a very noticeable map to the top right side of the ad.

After your website is done and you are ready to set up your Google ad, the very first thing you need to do in order to optimize your listing with Google Places is to follow their rules and terms. Be sure to read them and to take heed. You do not want to waste all your time and effort in creating a listing only for it to be suspended or removed. For instance, do not create more than one listing per phone number, or you could find yourself having to go back to edit or create an entirely new listing.

After the initial steps are completed, there are also plenty of other ways that you should consider in order to play on the highly competitive field of Google Places. Following are five key ways in order for you to get within the top seven local results for Google:

1.       Create a listing in the other large local directories such as Bing, Best of the Web, Foursquare, Yelp, Yahoo, and Hotfrog.

2.       When creating your description, use keywords and list a few of the areas where potential customers live.

3.       Be sure that your listing has a score of 100%. You can do that by filling out absolutely all of the available fields. Surprisingly, most businesses do not do this even though getting into the top seven now demands that you do just that.

4.       Get reviews by encouraging your clients to write them inside your Google Places listing.

5.       Add your address and phone number in the footer of your website to let Google know where you are located.

Google Tips that Support Utah Web Design

Now that you have a general idea of what needs to be done in order to get the most benefit from  Google Places listing that follows, it is now time to go into a little bit more detail on what can be done for the purpose of optimizing the ads that place. Below are some very effective and important tips that you should always follow. If you can do these things you can maximize your chances of getting within the top seven.

• Complete all of the blank fields on the first submission page. It is extremely important to not leave anything blank. Even if the information is not required, try to provide something within the field. The more content you put in your listing, the more Google likes it.
• Take the time to carefully write a description. Include at least a few keywords as well as your city and state. This is not a place to waste space since you’re only allowed 200 characters.
• When filling out your company name, there are a few things you can do in order to optimize the content within this field. One thing you can do is include a keyword within this field. Another thing you can do is add the name of your primary city. It is important, however, that you do not go overboard. For instance, if you attempt to cram more than a few keywords into this area, it is likely that your competition will notice and report your listing to Google.
• In order to choose a category, type in your best keywords and see if any category suggestions come up that are relevant. You are allowed to choose five categories and should make use of all five in this way if you wish to get the most out of this section.
• Other things that you will want to take care of will include the Service Areas and Locations Settings, business hours, payment options, photos, videos, and additional details.
• You should, of course, make sure that you link your listing to your website. Also, if your business has multiple locations, you should make sure that each location has a subpage on your website and that you individualize your listing so that it will point to a particular location on your website’s subpage.

Adaptivity Pro is a local Salt Lake City web design and internet marketing company.  They know all the Utah SEO techniques to help a business see more traffic flow to their website. They know what each of their clients need to do and will let them know all their internet marketing options. They specialize in design work, programming and search engine optimization activity to provide the best return on investment for businesses.

Posted in Search Engine Optimization | No Comments »

Personal Reputation Management

March 22, 2011 – 9:39 am

Controlling What the Internet Says About You

The World Wide Web is a very public place – and it’s often quite hard to control what’s placed in Google and other sites. And you must remember that Google and other search engines are not simply search engines. The internet and its many uses has transformed search engines and also made them reputation engines.

Building and Managing an Online Reputation

When potential employers and customers want your work and professional history, when a reporter wants to cover your story or business, when a prospective date wants to know more about you and basically, when others want to know about you or your business, it’s the internet (primarily Google) they will turn to.

You may have posted something rash in your social networking account (such as a picture of you drunk and happily holding a bottle of beer). Someone may have posted similarly malicious and damaging pictures or stories about you. Or a disgruntled customer may have badmouthed your products or services and posted it on a forum or a blog. Even if your case does not post things that are that damaging, you still want to make sure that what’s out there will show you in the best possible light. It’s so easy to multiply this exposure. The more salacious the gossip, the more it will be searched and linked to and the more this kind of negative information can be more easily found in the internet.

If you’re not careful, what others may find in the internet may not be the things you want them to see. It’s like a skeleton in the closet – only available for every person interested to search and find. That is why reputation management is very important, especially for those who are just starting a career or are in-between jobs. Being able to manage your reputation can also protect you against online defamation of your character – something that is very possible since the laws regarding online character defamation are not as hard and fast at the moment.

So don’t wait until you see a flurry of negative and potentially damaging things about you or your company. Take a proactive stand against personal reputation management – while it’s early, you can start implementing a strategy to build positive content for you in the internet.

Some simple reminders and tips about personal reputation management

Although the internet is very public, you have the power and the ability to control your Google (and other search engine) results. Here are a few tips on how you can do this:

• Google your name. Find out what’s already out there. That way, you know what you have to contend with and you can start taking proactive measures towards protecting your reputation.
• If you find sites that show your name, you can request the website’s administrator to remove content. There are a number of people search websites that provide listings of your Internet footprint, or simply, the information available when someone makes a search of your name. These websites allow individuals to contact them and make a request in order to have their information removed.
• Write it up. One way towards owning content available in the web is to start writing through a blog. You can buy your own name as a domain and build a blog using this domain. With blogs, you can put in content as often as you want and need to. And since a blog has a single URL, Google will notice that you are regularly generating content. This will result in higher Google rankings if you’re wise about using keywords (via Search Engine Optimization). However, you should note that if you do decide to blog, you should be able to update your blog regularly. It wouldn’t do much for you to start a blog and leave it at one or two entries for a long stretch of time. You can also use methods that will drive up SEO value – such as using backlinks and other strategies.

You can also write for other blogs. Doing a guest post on more popular blogs can help take the top search results spot when your name is searched. When giving your bio, be sure to use embedded links that link back to the sites you have.

• Join the right social networks. There’s Facebook and MySpace for a start. But these are not the only places for you to network. You can look towards other social networks such as LinkedIn, Delicious, YouTube, Twitter, FriendFeed or Flickr. You can also think about building your own through facilities provided by Ning.com. The best use of these social networks is to regularly participate – that means acquiring lots of friends, posting on your wall regularly, posting pictures and videos and encouraging others to comment on your posts and pictures.

When building your profile, you can use your own name and not rely on aliases. This way, your username is also searchable through Google. Also, avoid the temptation of stuffing your profiles and posts with SEO-rich keywords. Your posts and entries should look natural so as to avoid the risk of being banned from the site.

• Fight the negative with the positive. Aim to own more content and work towards driving these at the top of Google searches – especially the top ten to twenty hits on Google. You can’t always control what’s being said about you in the internet, but if your controlled content gets the top searches in the web, you can more or less minimize the damage that may be caused by negative content by reducing the visibility of the sites that post negative content.
• Take part in communities. Join blog communities which share your interests or the topics you blog about. When you take part in the community – by discussing relevant issues – you may meet new blog friends who can be interested in writing and promoting about you.
• Give out a free eBook. This will increase the number of visitors in your blog or website. You don’t actually need to require lead generation forms – the free eBook will increase your rating Google-wise due to the increased traffic to your site. Also, if you put in the right triggers, you can encourage people to link and share this free eBook.

Personal Reputation Management is key in ensuring that when anyone searches your name, you provide them with the right information about you. If you need help in building your website, Adaptivity Pro is here to help you. Adaptivity Pro is a Utah Web design and SEO company based in Salt Lake City. Adaptivity Pro is an expert Utah SEO provider that can control your Google rankings. We’ll help you monitor your online reputation and manage SEO-rich content.

 

Posted in Search Engine Optimization | No Comments »

A Review of Article Distribution Websites

March 15, 2011 – 9:38 am

Sending articles through article distribution websites is not the best link building strategy but an effective one for search engine optimization. Article distribution websites are third-party sites that host articles and provide links back to your website. These sites contain an unbelievably wide range of topics, ranging from your love life, decorating your home, doing well in business, taking care of your pet and so many others. Some of these sites require that you produce original copy that is relevant and interesting for your intended audience.

Producing relevant, quality and unique articles peppered with targeted keywords and having it accepted by article directories will result in more traffic to your website. The articles will help more people know about you and your products or services, get them interested about how you can help them and then direct them to your website. In short, article marketing helps to get the word out there about you.

You can effectively promote your website through article distribution sites. When you submit an article, you have an author bio or resource box at the end of the article – this drives targeted traffic right where you want it – your site. Also, since you have more incoming links to your website through article directories and other strategies it will help with your SEO rankings.

Some article submission sites host your articles for free, while others charge a small fee. Please note that the site’s higher website traffic rankings can also mean more readers who will be looking into your articles.

The key is to find the article submission sites that are most effective in helping you increase your website traffic. Here are some of the article submission sites you can consider:

Sites with higher website traffic rankings will undoubtedly provide more readers for your articles.

-          EzineArticles.com. This is perhaps the most popular of website submission articles and it seems that Google really likes it so much that articles in this site invariably get good results. Alexa agrees, saying that EzineArticles provides the most volume of traffic when it comes to website submission articles. EzineArticles comes with an easy to use interface and provides statistics on views. However, due to the popularity of EzineArticles you will have a lot of competition from other writers. Also, EzineArticles is not as strict in the area of editorial oversight – this attracts volumes of poor writing that may turn off readers. It may also be hard for readers to get to your writer’s bio.

-          IdeaMarketers.com. This free content directory and online article site claims to be a site with one of the most visitors and is effective for obtaining publicity for your business. It allows writers to post their resource box and website links. This not only hosts articles but also books and e-books, audios, videos and press releases. With ideamarketers.com you get free publicity and establish yourself as an expert in areas your target audience is interested in. What’s more, this site gives access to others so that they can reprint it or publish it as long as they have the author’s permission and the author’s bio and contact information are mentioned along with the reprint. The primary market for these would be researchers and those who want to get content for their website, newsletter or other publications. This, in turn, would get the original author more links into his website.

-          Buzzle.com. This article submission website promises “Intelligent life on the web.” Buzzle.com gives you both search engine exposure (with good Google results for SEO-strategic articles) and backlinks to your website or blog. Buzzle also provides you with a report of the number of views in a month and a wide choice of topic categories. However, the editorial team has to review your article and this may take a couple of days before your article comes out. If your article does not pass standards, they will simply delete the article – no notifications to you about the rejection (so you need to make sure you have saved the article). Also, Alexa shows that Buzzle has a bounce rate of approximately 65%.

-          GoArticles.com. GoArticles.com is one of the popular article and professional-looking submission sites that allow great results from search engines and allows you to link your website or blog on your article bio. Go Articles also allow others to publish the articles but require them to also include your bio, enabling you to get extra exposure if your article is interesting enough. Go Articles have guidelines, though. Articles should be from 200 to 2,500 words. The articles should also be relevant and useful and not purely commercial or promotional – it should also not contain anything illegal, pornographic or inflammatory.  Go Articles may produce lower click through rates than more popular article submission sites like EzineArticles.com but if you want to diversify, it is also a good choice.

-          Amazines.com. This site is free for you to join and to submit articles to. It has the standard rules you can usually expect from article submission sites – there is a minimum and maximum number of words required, it also bans any pornographic, illegal and inflammatory content. You are also not allowed to submit articles that are blatant advertisements or promotions. You can also buy advertising space. However, the search results may not be as attractive as other popular article directories.

-          ArticlesBase.com. You can submit and publish articles for free in this article directory and contains unique features to keep you (and readers – interested). It allows viewers to get RSS updates on your articles and to also syndicate the articles so that viewers can share your articles by pasting it on their clipboard. The spacing between advertisements and content is also wide enough so that the ads don’t distract from the text. ArticlesBase enables you and visitors to share content via social networking sites such as Twitter, Facebook and so on. You can also post up to three hyperlinks – not just on your writer bio but also on your article.

Adaptivity Pro Web Design and Internet Company specialize in design work, programming and search engine optimization activity to provide the best return on investment for businesses. They do everything possible to get businesses their results in a reasonable time. Adaptivity Pro researches all the internet marketing options and see’s what will work best for each of their clients and gets the job done. They are based in Salt Lake City, Utah and has helped businesses with Salt Lake City web design and SEO.

Posted in Search Engine Optimization | No Comments »

5 Internet Marketing Tips

January 18, 2010 – 8:59 pm

1. Don’t try to trick the search engines

This mistake is so common that it is impossible to fix. Although I admit sometimes it will work it usually does not; for two reasons: First, search engines don’t like to be tricked, and while a shady web site marketing technique may work for a while eventually Google/Yahoo/etc. will find out and your site could be banned from the search engine forever. Second, and even more important, many web designer get so involved in getting high rankings in search engines they forget about their customer. They end up with a website that comes up #1 in their keywords, but people click on it and leave after 2 seconds. Why is this? Because all the effort has been put into marketing and none into quality content/information and layout. You can have all the traffic you want but if they do not take an action on your website it is all in vain.

2. Develop Quality Web Content

Quality Content is far too often under-valued. The effects of quality content go beyond search engines into the realm of real internet marketing strategies. This is also a very difficult internet marketing strategy to master. You really need to delve into the minds of your customers or clients and discover what they are REALLY looking for. Usually what a company owner or web designer thinks a customer wants is far from the truth. A simple example would be a car dealership; the car dealership puts out pictures of available cars and features, however the customers are really looking for a price on cars and financing options. If you find the right information to publish online you will be light years ahead of your competition.

3. Be Professional

A customer’s first impression is often the company’s website. You need to make a landing impression the first time they visit, be professional. I am sure there are some of you out there who have went to a website and thought it was fabulous just to find out the company was a little hole in the wall in a slum area of town, or the opposite can be true as well (a poor-looking website for a outstanding corporation). Remember to match your website with your organization as well. Customers will already have an idea of what your company should be like from your website, and if this doesn’t fall true they may decide to abandon you.

4. Use other forms of advertising

Of all things; please don’t rely on internet marketing and internet advertising as your sole source of your marketing efforts. You need to combine your efforts and have them coordinate with each other. Does this mean having an expensive television commercial campaign? No, it means just mixing things up a bit. You could send out a newsletter to your customers, try direct mail, cold calling, networking, handing out business cards when you have the chance, etc. Just don’t get too caught up in internet marketing or you may be ignoring other gold mine marketing opportunities.

5. Use Online Promotions

Just like any other form of marketing online advertising may require a little ‘boost’ to get your customer to take the finally dive into deciding to use your company for their needs. Promotions are the ideal way to fill this gap online. You can use such methods as discounts, specials, online-only prices, bonus add-ons, limited-time offers, etc.

Posted in Search Engine Optimization, Utah Web Design & SEO | No Comments »

Website Design Specials

January 18, 2010 – 8:57 pm

A web site marketing specialist or a web site design specialist is sometimes hard to find. Adaptivity Pro not only makes custom web sites but we design websites to be a marketing tool for your company to generate profits. Our professional web design services will help you promote your company online.

In order to allow new customers to try our web site marketing solution we offer several web site design discounts. Please select from the following web design discounts below:

• non profit web design discount
• new business web design discount
• struggling business web design discount
• single product web design discount
• home based business web design discount
• church web design discount
• government web design discount

We know that non-profit firms have had to run on tight funds during the last few years. We support non-profits and want to help them with their mission by creating a marketable web site that will help drive traffic to your site.

By having a web site combined with internet marketing non-profits can expand their advertising capability and attract new clients. Our company actually started when the owner made a free web site for a non-profit adoption agency; he became obsessed with helping them attract clients to their web site via search engine marketing and decided to start a business because he had a passion for doing this.

If you are a non-profit firm use our web design services and you will get a 25% discount. To qualify for this non profit web design discount you must provide a copy of your 501(c)3 letter. We are excited to help your non profit grow through a superior web site made by web site design specialists!

Our Web Designs Include

We make web sites and its a passion for us. We don’t make normal web sites though; we make marketable websites. It is important to include ‘marketable’ in the description because this is what makes our service unique. We produce web sites that have several objectives which include: websites that visitors can find through search engines, websites that encourage a user to take a specific action, websites that are pleasing to the eye, websites that are easy to navigate, etc. We do not design web applications; this is not our specialty, but we can refer you to someone who does.

Our Web Sites Added Value

• Websites that receive a large amount of traffic from search engines.
• Websites that receive a large amount of traffic from online directories.
• Websites that receive a large amount of traffic from other websites.
• Websites that attract potential customers that are looking for a specific product or service.
• Websites that are of professional in quality and pleasing to the eye.
• Websites that offer a better return on investment compared to pay-per-click internet campaigns.
• Websites that are dynamic, easy to navigate, and easy to maintain.
• Quick turn-around time for development.
• Maintenance service to continually improve marketability.
• Prompt response for website technical support and changes.

One of the main differences between our web design services and many of our competitors is the fact that we will not drop our service with you once the job is finished and we have a built-in internet marketing system in every web site that we produce. We will actually spend several hours just looking at your industry, company, and competitors to analyze how to make the most effective web site specific for your organization.

We feel that a web site may look cool and be the best, but if no one finds it or visits your web site it is essentially of no use to you, that is why we put such a strong emphasis on developing marketable web sites.

On-going Maintenance

The websites We create will initially attract a lot of internet traffic. However, if you choose to do so, we will provide our services and update your website to consistently improve your internet marketing rating. The web hosting will be optional. Updates to your website can be performed by the us or you may elect to perform web updates yourself.

Web Design Values

Web site design and internet marketing is a passion for us, its not just a ‘job’ for us. We have a hard working staff that sincerely wants to see your business succeed on the internet and we are willing to go the extra mile to make that happen.

This company started when a few web developers made some web sites for their friends and non-profit organizations for free; but they liked doing it so much they decided they wanted to make a career out of it; that is truly how most businesses should start, with passion and dedication.

If you have a suggestion for us on how we can improve our service please let us know, we encourage all input and are always looking for ways to improve our service to you, do not hesitate to tell us what you think, good or bad.

We have seen many of our clients view the internet as a useful tool in their marketing and sales efforts, we hope to be able to assist your company in reaching your goals.

We also value strategic business to business relationships and are always looking for business partners, if you are interested in referring clients to us for website design and in turn we can refer our clients to your business please contact us.

Our Mission Statement

“We strive to increase our clients’ profits through a combination of technology and marketing. We do this through providing quality web design services and ethical internet marketing strategies in a timely manner. We value long-term client relationships and positive business partnerships.”

Posted in Search Engine Optimization, Utah Web Design & SEO | No Comments »

Free Internet Marketing Offer

January 18, 2010 – 8:52 pm

Internet marketing is not something you can do once and forget about it. The internet is one of the leading industries in technology and changes dramatically from day to day. If your business is ahead of your competition online this will become a major competitive advantage to your firm.

I want to help you gain that competitive advantage over your competition, not just today but everyday. I will continually track, monitor, analyze, and adjust your internet marketing efforts to help you increase profits and be successful. This is our passion and I love to help our clients climb to the top of their competition in the internet battlefield.

There are many aspects to internet marketing, as our client I will research your industry so I can better assist you, not all industries compete in the same fashion online. Because each industry is unique I discover the methods of marketing that will best benefit your organization. Some examples are search engine optimization, pay per click campaigns, newsletters, providing useful information for your potential customers, offline advertising in magazines or radio, building links from other industry leader websites, etc.

When you succeed I succeed and that is something I will not forget.

Free Internet Marketing Review Offer

If you are looking for a free internet marketing report then you are in luck. You probably have a website but it is not very profitable or not as profitable as you would like.

I will review your website for free and send you some suggestions for improvement. This can range from natural search engine optimization suggestions, link building suggestions, affiliate program management, newsletters, interactivity, PPC, special offers, conversion improvement, professional design, etc.

Of course I could help you with those suggestions if you wish, but if not we hope that you will find the information useful and keep us in mind if you pay someone for the services. Contact me with your website, name, and email address and we will send you your free internet marketing report.

Why Me?

Web Site Marketing: Your website will be easy to find for your customers. We design every web site with your customer in mind. We will build a web site that is marketed on the internet and search engine optimized.

Custom Made Web Site: Your web site will be custom-made. We make every web site by hand, every web site is unique to your industry and your company.

Industry Research: We will research your industry and company. We will spend several hours researching what your business does so we can make the most efficient web site for you. Through the research we will also be able to ask you specific questions to get information from you to promote our ‘easy web site design’ value.

Web Site Design Price: You may think we charge more than others when it comes to web site design price. However, you must remember that EVERY web site we design includes web site design services and web site marketing services, sometimes known as search engine optimization. Many business spend thousands of dollars a month alone on internet marketing alone and most web design firms do not usually include this service complimentary.

Posted in Pay Per Click, Search Engine Optimization, Utah Web Design & SEO | No Comments »

Website Redesign SEO Checklist

March 27, 2009 – 12:40 pm

Here is a seo checklist of items I compiled for a client recently that is in the process of a website redesign and wanted to know what things they should be concerned about when they make the site live. Hopefully the list is useful to others; items with a * mean it can be worked on slightly before the new website actually goes live.

1. Send an updated XML feed to Google and Yahoo – This will involve generating a new fresh xml sitemap file for Google and a urllist.txt file for Yahoo and submitting them to the search engines so they pick up the new pages as quick as possible and remove old pages quicker.
2. Check for dead links – Once the site is on the live domain we should run a quick test for dead links to ensure there are none in existence.
3. *Update/review all title tags and meta descriptions – This will be a good opportunity for us to review and update all title tags and meta descriptions.
4. Setup 301 redirects for key pages – As many people will be hitting old pages that are no longer live we should setup custom 301 redirects for pages that had considerable traffic to them and redirect them to the new equivalent page.
5. *Fill in empty alt tags – We should ensure there are no blank alt tags on the new website.
6. *Setup internal linking from subpages – We should double check that we have a strong internal linking structure with the new website content.
7. *Setup custom 404 page not found webpage – Again, since many people will be hitting dead pages we should create a custom 404 error page where they can quickly find what they were originally looking for.
8. *Setup a custom HTML sitemap page and link to it in the footer – We need to make sure there is a custom HTML based sitemap page that includes a link to all pages on the site to help the search engines index the new pages faster.
9. Create custom robots.txt file – We can create a robots.txt file to tell the search engines to not index any of the old page urls anymore.
10. Request manual deletion of old pages via Google webmaster tools – Once we have the robots.txt file up we can actually tell Google directly to remove old pages permanently from their index.
11. Modify goal conversion tracking in Google Analytics – Since the URL structure may be changing we need to make sure the conversion tracking for Google analytics is still functioning.
12. Ensure Google Analytics is working properly – We should double check that google analytics is functioning properly and still capturing data so we can compare stastics from the old website to the new one.

Posted in Search Engine Optimization | 7 Comments »

How to Track & Measure Website Goals

February 10, 2009 – 1:55 pm

Too many times I get asked the question from people interested in SEO, PPC, or other online marketing strategies how to measure success of whether the strategy was successful or not.  I always respond that it is very easy yet difficult to measure success of online marketing campaigns, here is some elaboration.

Whats The Scoop on Analytics Tracking?

Usually the most difficult aspect of setting up goals and objectives to track on your website is determining what those goals are and finding out how to track them online.  It seems fairly easy, but when you really dig in and ponder it you may find its more complex than you originally thought.  Lets take a  local doctor as an example.  Obviously a major goal or objective of the website will be if people come to the website, become interested, and contact the doctor to ask a question or even setup an appointment.  The easy objective to setup would be if the website has an online request form that you can track how many times people use it to send an email.  The only problem is that many emails may be from non-client communications.  Some examples may be someone who is emailing to ask about a job, a current client emailing to find out when their next visit is, or an insurance company contacting the doctor to try and get him to service their clients.  Unless you have separate forms or handle different requests in varying methods you can not weed out which emails are which easily.  Even more so what do you do about people who do not fill out the form?  Some website visitors may prefer to call the office instead of send an email; this would be difficult to track unless you only put your phone number on your contact page and keep track of how many people visit that page – even that method lacks credibility because you do not know how many of those people actually called in.

The good news is that the technical aspects of tracking success is actually fairly easy, straight forward, and quick to setup.  I am most familiar with Google Analytics which is a free anlaytics tracking program that is currently the most popular web analytics system out there.   In Google Analytics you can setup a goal for almost anything you want to.  If you are an ecommerce website you can set it up to track revenue, if you are a ski resort you can set it up to track ticket sales, if you are a web design company you can set it up to track incoming emails, etc.  Sometimes all you need is the url of the ‘thank you’ page of a goal or action that you want to track.  You may run into problems with technical integration if your goal or action is delivered by a 3rd party vendor who will not allow you to enter the tracking code onto their website.

8 Easy Ways to Improve Your Tracking

1. Concretely determine what your main goals are. Make sure you have thought through and you really know what factors contribute to the overall success of your company and which do not.  For example it may be as simple as tracking revenue for an e-commerce site, or as complex as tracking orders over $500 and for customers who make more than one purchase per month.
2. Don’t be afraid to have more than one goal to track. You may have multiple goals and objective for your website, don’t be afraid to track them all.  You may track online email requests, people hitting your contact page, and people who sign up for your newsletter.
3. Determine offline goals via offline methods. One simple example is having your staff who answer the phone start to ask how they found out about you so you have that information to supplement your analytics statistics.
4. Place a dollar amount to every action. Find out what every objective you are tracking is worth.  You may learn that 5% of people who sign up for your newsletter purchase your products at an average value of $95.  That way you can place a value of $4.75 per newsletter sign-up.
5. Work Together. Coordinate with other departments to get as much information as you can to work together. Offline marketing, online marketing, sales, management, support, and customer service all should work together to ensure goals are being met.  You may find that you have an excellent sales record but because of poor customer service you never have returning clients.
6. Ensure your web analytics are working properly. If your analytics are not working properly and capturing as much traffic and data as technology allows then you may make big mistakes based off of inaccurate data.
7. Work with 3rd party vendors or get rid of them. If you have vendors that will not cooperate with you to track analytics on their systems you should look into finding a new vendor who is more willing to work with their clients.
8. Learn from your metrics! If you find out your banner advertising is not paying for itself then axe it!  If you find out SEO or PPC are doing really well and bringing in a profit then boost it!

Posted in Search Engine Optimization, User Centered Design | 2 Comments »