“Detected New Page” Message from Google

A new Google Webmaster Tools alert appears to have more than a few webmasters perplexed. It’s called “Detected New Page” and its purpose is to warn webmasters that one URL has been replaced by another.

The trigger that causes this new alert to be sent out seems to be an occasion where a 301 or 302 redirect has been set up. A 301 redirect is often used for webpage redirection because it is search engine friendly. This is also one of the easiest methods of letting Google (and others) know that a webpage has been moved permanently. The 302 redirect translates to “moved temporarily”.

Google attempts to index pages using a filtering method that identifies duplicate content and removes it for a better user experience. Sometimes this happens inadvertently, such as an instance where a second set of identical content is created for the printer utility. Some web site owners purposely try to manipulate the SERP’s in order to achieve higher rankings. Google continuously works to uncover these types of schemes and make the appropriate adjustments.

In 2011, the Google Panda update dramatically changed the way duplicate content was handled. Now instead of filtering out the content or re-indexing it, Google penalizes the site by a drop in the page rankings. This action is causing webmasters to rethink their SEO practices. Now the experts seem to be moving toward taking whatever steps necessary to prevent or eliminate duplicate content so as not to be penalized for it.

The “Detected New Page” alert usually includes this message:

The URL www.pandalized.com/page.html is no longer appearing in Google search results because our algorithms have selected www.freshsite.com/page.html instead. Please see this Help Center article for more information about this message.

If all these changes seem confusing to you, then hire a pro to handle your website’s rankings and SEO. The team at Adaptivity Pro has been working for many years with clients all over the United States to assist them with all online marketing. Besides providing professional Utah SEO, Adaptivity Pro also provides UT web design. You get more out of your website with fewer headaches.

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Facts About URL’s

URL stands for “Uniform Resource Locator” and this is a method of identifying a web site and page for both visitors and search engines. The URL of any web page should be descriptive and brief.

URL’s should be as easy for human visitors to understand as search engines. Most sites these days have multiple pages with the home page URL simply identified by the site name. As you add pages to the site, they should briefly describe each page.

For example, web site structure includes multiple levels of files and navigation. Folders and sub-folders can be called by simple names that quickly tell a visitor what to expect. When you see this URL:

www.adaptivitypro.com/about-company

You can easily tell that this URL points to an About Us page on the Adaptivity Pro website. Besides being clear and easy to understand, a URL should always be shorter than 2083 characters. This is a requirement for Internet Explorer. Hyphens should be used to separate words in a URL.

It is highly recommended that a URL use words whenever possible to indicate what it is. The human visitors as well as search engines prefer that practice over the use of a string of numbers to indicate a location or substance. You can quickly see from the example below how much easier one URL is to read and understand than the other:

http://www.adaptivitypro.com/utah-pay-per-click/

www.lampsplus.com/product/2060711

The first one is simple and to the point but you would need to click on the second one in order to see what the URL points to.

Rank Higher

Pages that use URLs with keywords often rank higher. When a Google Bot crawls the Adaptivity Pro page, it examines the content on the page to see if this content and URL, meta description and meta titles all match. If they do, then the page can often rank well. For great search engine rankings, it’s important that all on-page SEO factors align.

Adaptivity Pro is a professional Utah SEO specialist that assists businesses by optimizing content and all on-page SEO factors to help your site rank higher.  With excellent, well-written meta titles and descriptions, you can be ahead of the competition. AdaptivityPro also works with businesses who are looking for any type of internet marketing such as PPC.  Looking for a high end web site? We are a number one UT web design firm and we let you choose the level of service that best suits your business.

For years, Adaptivity Pro has been helping companies to increase their sales with exceptional web sites that are expertly maintained with fresh content.Our sites often appear on the first page of SERP’s and we understand the principals involved in attaining that number one position. For professional Salt Lake City search engine optimization, choose Adaptivity Pro.

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Optimizing with Google Analytics

Social media marketing is becoming more and more a standard practice in internet marketing. It continues to be one of the most popular forms of Utah SEO. Yet it can be difficult to find out whether your marketing strategies with social media are indeed working or not. One way to measure the progress of your social media campaign is to refine Google Analytics so that it will track traffic in response to your specific campaigns. In other words, setting up campaign filters in Google Analytics will give you feedback about whether or not your social media marketing strategies are working.

Setting up social campaign filters in Google Analytics is easy. Follow these simple steps:

1. On your main Google Analytics login page, click the ‘Edit’ link located to the right of your listed website profile.
2. In the ‘Filters Applied to Profile’ section on the next screen, click the ‘Add Filter’ link to the far right.
3. Choose an identifiable name for your filter, like ‘Social Media Grouping’.
4. Select ‘Custom filter’, for “Filter Type.”
5. From the list of radio button options, select ‘Advanced.’
6. In ‘Field A -> Extract A,’ select ‘Campaign Source’ and type the name of the social media sites you want to keep track of in the text box.*
7. In ‘Output To -> Constructor,’ select ‘Campaign Medium’ or ‘Campaign Name’ and type ‘social’ in the text box.**
8. Leave the remaining ‘yes/no’ buttons as they are and then click ‘Save Changes’ at the bottom of the screen.
9. You will begin to see the results of your filter tracking after 24 hours.

* To add some of the most popular social sites to your filter, just copy-paste the following: twitter.com|facebook.com|myspace.com|flickr.com|linkedin.com|wordpress.com|blogspot.com|youtube.com|stumbleupon.com

** There is one disadvantage to designating ‘Campaign Medium’ as ‘social’ (which changes it from ‘referral’). You will not see the referring website traffic URLs coming from your tagged social media marketing websites. The alternative to this is to mark the ‘Campaign Name’ as social (instead of marking the ‘Campaign Medium’ as ‘social’). Then, to see your social traffic, go to your profile report page -> ‘traffic sources’ -> ‘referring sites’ -> select a site -> and then filter by ‘campaign name’ to see your social traffic.

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A Simple SEO Strategy You’ve Never Thought About: Your Website Footer

There is one very simple and discreet area that you can use in a SEO strategy to increase your search engine rankings. Your website footer.

Usually, the footer on a website will consist of a copyright statement and some other main links. Including a company statement in a footer is a simple SEO strategy that takes very little time. For example:

Before: © 2011 Adaptivity Pro Corporation

After: © Copyright 2011 Adaptivity Pro – A Web Design, Development & Search Engine Optimization Company in Salt Lake City, Utah

It is best to try fitting all the text onto one line. This new footer accomplishes several things:

1. This website or business provides Salt Lake City web design, web development, Utah SEO or search engine optimization, email marketing, and social marketing services. Sometimes you will have to determine what to keep or leave out in a footer. The example given above essentially makes it so that every single page of your website automatically has the keywords ‘web design,’ ‘development,’ and ‘search engine optimization.’ Since the keywords are on every page, the search engine will recognize that this website is connected to those terms. This simple strategy is also useful to human web visitors. Whenever a visitor has a hard time figuring out what a website is about, they typically either, leave the website, or look for an “About Us” link in the footer. Having a company statement in the footer thereby accomplishes the task of quickly informing a visitor what the site is all about.
2. Note that the example footer above also has “Salt Lake City, Utah” in the sentence. This is because Adaptivity Pro is located in Salt Lake City, UT. Placing these terms in the footer lets the search engines know what geographic area this website is associated with. The reason why a city is used for one location and the state is used for the other is simply another matter of Utah SEO. It was discovered through keyword research that showed people in Salt Lake City typically searched for the keyword “Utah” instead of “salt lake city” possibly because Utah really only has one major metropolitan area, or because Salt Lake City is just too long to type out. This strategy takes only a couple of minutes to put in place on your website. For such a simple strategy, it can have a very big effect.

If you would like further information, just post a comment and let us know. We would be happy to share more.

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