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Putting Your Back Office Behind Your Website

Posted on July 16, 2014 in:

Your company website may be one of the most powerful promotional tools you may have – extending your reach where your physical capabilities cannot. You have also harnessed the power of social media to generate buzz about you and to lead potential customers to your website. A lot of effort may be spent on choosing…

Best Practices for Website Design

Posted on July 2, 2014 in:

“If you build it, they will come.” With websites, it is not only the number of visits that is the concern. Utah web design also targets “staying power”, limiting click-throughs and encouraging the target audience to stay long enough, hopefully to make a buying decision. When it comes to SLC web design, here are some…

Exploring Usability in Effective Web Design

Posted on June 16, 2014 in:

No, websites do not work by the principle, “If you build it, they will come.” With the many websites one can visit and explore, or usability, will prove to be one of the important factors in a website’s success. SLC web design principles dictate that the basis for the design would be the preferences and…

Common Web Management Blunders to Avoid

Posted on June 2, 2014 in:

Utah web design and management is an active and continuously evolving pursuit. It is not enough to simply launch a website, tick it off the to-do list and then forget about it. A well-designed and well-managed website will serve a definite purpose. It includes determining how the website looks, managing how the audience interacts with…

Implementing an Online Marketing Strategy

Posted on May 26, 2014 in:

A comprehensive online marketing strategy involves several different basic principles. Search Engine Optimization – Known as SEO, the importance of this key marketing technique is integrating keywords to help boost search rankings. Statistics show that nearly 95-percent of users click on the first page of search results. This makes having an effective Utah SEO plan…

Content Marketing Explained

Posted on May 12, 2014 in:

Today’s consumers are savvy, avoiding traditional methods of advertisement. For example, most magazine and newspaper advertisements go unnoticed, traditional online banners are tuned out and consumers are able to DVR television programs, fast-forwarding through advertising commercials. This is making businesses look at how to reinvent traditional marketing campaigns, which is where content marketing plays a…

Why Companies Should Have Websites

Posted on May 1, 2014 in:

Professional websites are an integral component to modern-day marketing techniques, allowing businesses to capture online audiences and boost exposure. Competition – To help compete against competitors, it’s important that companies use the Internet and have an easy-to-use website. Internet presentations are a vital component to reaching potential customers, turning them into long-term clients. Customers –…

Embracing Mobile Web Designs

Posted on April 21, 2014 in:

As mobile purchases continually increase, it’s important that companies embrace mobile-friendly web designs. Statistics estimate that nearly eight- to 15-percent of traffic is from Smartphone or tablet devices. Websites that don’t conform to mobile-friendly designs offer users poor experiencea, which can ultimately lead to companies missing out on valuable web leads. In fact, sites that…

Exposing the Mysteries of Pay Per Click

Posted on April 11, 2014 in:

Pay Per Click (PPC) advertising is an excellent way to attract Internet traffic to websites. However, if these systems are poorly managed, they are nothing more than costly advertising ventures that produce few viable results. PPC advertising uses search engines, such as Google and Bing, to allow individuals and businesses to purchase search engine result…

Site Tips: Keyword Research

Posted on April 1, 2014 in:

Keyword research reins supreme online, influencing searches, blogs, online marketing and even search engine optimization (SEO) results. Both search engines and users alike depend on keywords to help select websites and results. It’s imperative that websites focus on keywords that reflect their sites’ unique content, as this allows more accurate search results to be returned…

Adaptivity Pro is Rafting Now’s Provider of Internet Marketing Services

Posted on March 26, 2014 in:

Adaptivity Pro captures the adrenaline rush and amazing natural views of Rafting Now’s tours and brings them to the arena where potential clients can find them more easily – in the internet. The Rafting Now! website features an easy-to-navigate design that is jam-packed with pictures and stories of the action and excitement Rafting Now Has…

The Importance of Publishing Original Online Content

Posted on March 23, 2014 in:

Publishing original content online is important. Content helps businesses capture target audience members. Web content ranks in search engines based on keyword searches. This information is shared with social media websites, helping to generate higher visibility. Today’s search engines crawl websites for unique content, tossing aside republished content that appears on multiple websites. There are…