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VideoMining Re-launches New Website

Posted on March 19, 2014 in:

VideoMining presents a revitalized and redesigned website that shows the exciting solutions and innovations it offers in the arena of in-store customer behavior. The easy-to-navigate and uncluttered website is highly visual with simple yet eye-catching graphics. VideoMining has partnered with AdaptivityPro for the creation and design of the enhanced website. VideoMining and In-Store Behavior VideoMining…

The Importance of Business Websites

Posted on March 13, 2014 in:

Having a website is a vital component for a successful business. While most businesses have an online presence, there are still some companies that don’t see the importance of being online. To prove the value of having an online presence, Adaptivity Pro lists the top reasons why businesses of all sizes should consider having a…

Top Web Design Trends for 2014

Posted on March 3, 2014 in:

Companies continually strive to roll out the latest web design trends, staying on top of the market with innovative and catchy designs that appeal to consumers. When Apple reinvented their iOS software, upgrading from the standard iOS6 to iOS7, many people were thrown back, shocked at the simplicity of this innovative design. Fast-forward several months…

Does PPC Effect Sales?

Posted on February 21, 2014 in:

Pay-Per-Click (PPC) campaigns are a form of Internet advertising that helps drive traffic to websites. This form of advertising pays the publisher when a customer clicks on the ad. To help make PPC campaigns effective, there are several key marketing strategies that companies can implement to get the most out of PPC budgets. Active –…

How to Reduce Website Bounce Rates

Posted on February 12, 2014 in:

A website bounce rate is a marketing term used by search engines and companies. It represents the number of visitors that enter the homepage or a single page within the site and then leave the site without viewing additional pages. A high bounce rate often relates to two factors: A website is acquiring the wrong…

Necessary Essentials for Optimizing Websites

Posted on February 3, 2014 in:

Search Engine Optimization (SEO) is a fundamental and essential component to a successful website. SEO helps companies position their websites to be attractive to customers, which ultimately improves and increases sales. SEO is not about finding a way around the search engine game. The main purpose of SEO is to help create a good user…

Tips for Boosting Website Conversions

Posted on January 15, 2014 in:

Instead of companies focusing on drawing new customers to their websites, it’s best to direct energies towards converting existing visitors into long-term customers. To help convert customers, it’s important for companies to focus on their conversion rates. Highlighted below are several helpful tips. User-Friendly – Websites that are easy to read, simple to scan and…

Essential Tips for Increasing Online Sales

Posted on January 8, 2014 in:

A multi-billion dollar industry, online sales represent a significant portion of today’s retail market. With e-commerce sales up by $33 billion between 2011 to 2012 alone, experts predict that mobile shopping will increase by 30-percent from 2014 to 2016, ultimately surpassing traditional desktop shopping. This trend means that many companies and retailers are being forced…

Implementing User-Friendly Web Designs

Posted on January 1, 2014 in:

An essential component for a successful online business is having a user-friendly web design. Just as important as implementing an original website, designs must balance originality, usability and aesthetics. To help ensure that clients turn into long-term customers, companies must focus on web designs that concentrate on the end user experience. Adaptivity Pro, a leader…

Tips for SEO Friendly e-Commerce Websites

Posted on December 16, 2013 in:

Adaptivity Pro, an expert in Utah SEO, has substantial experience transforming companies’ e-Commerce websites. They use a variety of techniques, including optimized product descriptions, essential SLC SEO keywords and product page content.  In fact, Adaptivity Pro helped take a kitchenware website from a mere $20,000 in monthly sales to more than $250,000 a month within…

Behind the Algorithm Scene: How Do Search Engines Work?

Posted on December 9, 2013 in:

One of the most commonly asked questions in the tech industry is the complicated nature of understanding how search engines work. Google, Bing and Yahoo all use similar protocols, while terminology may slightly differ. Highlighted below are answers to how Google really works. Indexing Versus Crawling – Indexed simply means that Google has added the…

The Ins and Outs of Link Building

Posted on December 2, 2013 in:

Link Building involves linking external websites and pages to a website. Search Engine Optimization (SEO) is simply one tactic used by Utah SEO companies to further encourage search results. Building links is a difficult, time consuming process. Additionally, not all links are equal. High quality links, such as those to prominent websites, such as “The…