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Global Websites: Errors to Avoid when Going International

Posted on June 27, 2016 in:

With the Internet, your reach extends not just to the rest of your state, your country, but even to other parts of the world! Your website can engage with potential customers from all across the globe. However, be warned that there are a number of potential pitfalls and landmines that can blow up on your…

Building an E-Commerce Website

Posted on June 13, 2016 in:

Online retail sales provide one of the fastest-growing opportunities in business today. With an e-commerce website, you widen your reach, enabling you to see not just to local customers but also to international ones. You can add to your bricks-and-mortar store with an e-commerce website. You can also decide to forego a physical store and…

Social Media Marketing Strategy Guide

Posted on May 29, 2016 in:

Social Media Marketing Social Media is a way for people to communicate and share media using interactive online software tools. It is defined by its interactivity, on-demand availability and opt-in nature which lets users participate in dialogue, freely view, share and adapt media to their own needs and seek out the information that is relevant…

SEO Guide

Posted on May 29, 2016 in:

Search engine optimization, or SEO, is the process of gaining natural or organic rankings in search engines for selected keyword phrases that are related to your website or business. This process typically involves three core components including website HTML, website content, and backlinks to your website. While many other Search Engine Optimization (SEO) companies simply…

Persuasion Architecture

Posted on May 28, 2016 in:

Persuasion Architecture is the cutting-edge of internet marketing and combines several website elements together such as information architecture, conversion, and usability.  The ultimate objective is to analyze all aspects of the website and make appropriate changes in order to increase profits from existing traffic. Without persuasion architecture other traffic generation strategies such as SEO, PPC,…

Email Marketing Guide

Posted on May 27, 2016 in:

Email marketing is the most important communication tool in business today. 96% of internet users access email almost daily. 90% use email to engage in and determine the value of a relationship with a company. 83% of marketers surveyed chose email as the most important advertising medium. The ROI for email is twice that of…

Blogging for Business

Posted on May 26, 2016 in:

Leverage Your Online Presence There is no doubt conversations are transpiring online and in the blogosphere about your individual products and services. The question is: Are you participating? Start Blogging Adaptivity Pro provides blog hosting, implementation and strategic consulting for businesses of all size. We combine award-winning web design with our extensive blogging experience to…

Online Marketing Strategies Comparison

Recession Friendly Marketing Worried about a recession and the economy? If you are looking to continue marketing strategies during a recession there is nothing better than online marketing. The main reason is that online marketing nearly always provides a much better ROI when compared to traditional offline marketing initiatives such as billboards, phone books, tv,…

Things to Consider When Choosing your Website Design Company

Posted on May 24, 2016 in:

Deloitte Digital, in their April report entitled “Capitalizing on the New Digital Divide”1, predicted that by the end of 2015, about $2.2 trillion of retail store sales will be influenced in some part by digital interactions. This is a whopping 64 cents for every dollar of sales! With these astounding statistics, companies have come to…

Search Engine Marketing (PPC)

Posted on May 24, 2016 in:

Search Engine Marketing or PPC SEM is the strategy and execution of purchasing advertising from search engines. This is done in the form of keyword and key phrase purchases directly from the major search engines such as Google and Yahoo. Reporting – you will receive a report on the PPC campaign containing conversion ratio, CTR,…

Premier Website Design

Posted on May 23, 2016 in:

More than just a website Developing a comprehensive and all-inclusive website is critical to your success on the internet.  Imagine having your website be a great first impression to your clients, you having the ability to make on-the-fly emergency updates easily through a CMS, not having to stress about hosting or security issues, and have…

Web Design Considerations

Posted on May 22, 2016 in:

Websites – Finished On-Time Careful planning and consideration should be taken into account when determining milestones and estimated completion schedules.  If you want to have your website done as quickly as possible you will need to know what is required of you, such as content, that will need to be delivered to your web vendor…