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Mobile Friendly Website Makeover: Does Your Website Need One?

Posted on July 22, 2015 in:

The world has long shifted to mobile. Today, people have faster and more powerful smartphones and mobile devices, coupled with easy access to an internet connection. Rather than use a desktop, it is more convenient for users to reach for their mobile device to perform a lot of web-based functions – including performing transactions over…

Exploring the Basics of Mobile SEO

Posted on July 8, 2015 in:

What can be more convenient? You are driving and feel like eating doughnuts. While the stoplight is red, you enter the search words “glazed doughnuts store”. In some instances, you can even perform the search by calling out the keywords. In a little while, you’ll be cruising to your selected doughnuts store and will soon…

Quick and Easy Tips to Simplify Your Web Design

Posted on June 24, 2015 in:

In the world of website design, the adage “Simplicity is Beauty” makes a lot of sense. A website with a lot of design elements, layers and pages can be confusing and can make navigation difficult for your users. In contrast, a sleek and simple website can more effectively achieve your goals in terms of engagement,…

Smart Infographic Tips for Your Website and Blog

Posted on June 10, 2015 in:

Infographics is an excellent way to keep people engaged in your website. It is important to understand that our users are visually wired and that infographics are a powerful method for the website to interact with its users via data visualization. Couple this with the fact that people are bombarded with information and tend to…

Improving Your Online Community Engagement

Posted on May 26, 2015 in:

Developing an actively engaged online community is perhaps one of the dreams of a community manager and website owner. This online community facilitates discussions about your products, services or industry, as well as share knowledge about product how-to’s and troubleshooting. A blog is an excellent way to develop an online community – one that is…

Social Media and Your SEO Strategy

Posted on May 19, 2015 in:

Social media has come a long way. Aside from enabling people to connect, it has also grown to become a preferred method of searching for information online. This means that SEO and social media strategies are invariably linked together. Part of your SEO strategy is to strengthen your social media presence. You see, a high…

Using Video Content On Your Business Website

Posted on May 12, 2015 in:

Are videos an effective tool in reaching your target audience? Or are these just distractions that slow your website down? In today’s interactive world, video content has its benefits, provided that this is used wisely. Videos can effectively engage your target audience and encourage them to actively interact with your website. Remember, competitors are also…

Protecting Your Online Reputation

Posted on May 5, 2015 in:

With the internet and social media accounts, one wrong move can create a firestorm that can turn into a PR nightmare. It took time to build your online presence and strengthen your online reputation. But it can take a few bad reviews or badly thought-out posts to take this down. There are a lot of…

Blogging: Reasons Why Your Company Should Do It

Posted on April 23, 2015 in:

The information superhighway that is the internet seems to be congested. With the glut of content available in the net, you may be wondering if adding your own content still makes sense from a business perspective. Does maintaining a business blog add value to your company or to your brand? The answer is a resounding…

Is It Time for a Website Redesign?

Posted on April 16, 2015 in:

As they say, life is a constant change. And the same is true for websites. Your website cannot remain static. The website project is not something you cross out of your company’s to-do list and then forget. With the effort and expense used to build the website, you constantly need to ensure that your website…

Gaining Ground with Local Search Results

Posted on April 9, 2015 in:

Who says going local does not have its own benefits? If you are a business has a specific location (rather than an online store) or have several branches in various areas, you need to go local with your SEO efforts. Of course, you can craft an SEO strategy that widens your reach in the national…

Lead Generation and User Engagement by Social Logins

Posted on April 2, 2015 in:

One main benefit of maintaining a professional website is being able to generate leads. However, there are basically two obstacles that prevent prospective customers from giving their names and contact details. For one, readers are wary about giving their personal information, particularly to a website or entity they really do not know or trust. Second,…