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Website Aesthetics and Overall Design

Posted on March 26, 2015 in:

With website design, beauty is more than skin deep. How well your website looks can make a great impact of how well you are able to reach out to your customers and encourage them to interact with the website. Indeed, the use of images, good layout principles, color and contrast can communicate and convey meaning….

Website Design Principles that Promote User Engagement

Posted on March 19, 2015 in:

How well are you able to reach out to your users, in such a way that you are able to illicit an action? User engagement, after all, is one of the important ways you can measure the success of your website. It bridges the gap between attracting a potential customer and making him a client….

Ready, Set, Launch!: Things to Check Before Launching the Website

Posted on March 12, 2015 in:

Whew! Your website project is reaching its finish line. One of the key Utah web design principles before you go live and launch the website into the World Wide Web is to check, check and recheck to see that everything is in working order. It is better to catch any errors in your website rather…

The 3 W’s of Usability: What, Why and Where

Posted on March 5, 2015 in:

Usability is undoubtedly one of the most important considerations in designing and building a website. Let us explore the What, Why and Where of this key element of website design. What: Usability and How it is defined Usability, simply put, is how easy it is to use the website. This primarily covers the following areas:…

Web Design Blunders to Stay Away From

Posted on February 26, 2015 in:

Your website says a lot about you. Chances are, your website will be the first point of contact with potential customers who have googled the product or service you are offering. Your website can also serve as an important tool to establish a relationship with your potential clients, to build trust and establish yourself as…

Creating an Superstar Home Page

Posted on February 19, 2015 in:

As they say, making a good first impression is vital. You may only have one chance to “meet” a web visitor. Through the homepage, you get to give a quick introduction of your company. If you fail to get that “spark” that makes a visitor want to get to know you (and your products) more,…

Tell-tale Signs Your Website Is Badly in Need of a Makeover

Posted on February 12, 2015 in:

You have successfully ticked off your website off your company to-do list. But with the fast-paced environment that is the world-wide web, you need to check whether your website is able to keep up with the changing trends, as well as continue to function to meet your company’s website needs. You need to regularly revisit…

Ramping Up Your Website’s Accessibility

Posted on February 5, 2015 in:

How accessible is your website to persons with disabilities? In the same way that buildings provide ramps and signs that have pictures, websites should also make their content available for visitors with special needs. Indeed, from both a moral and business standpoint, companies will do well to exert additional effort in order to design their…

Don’t Make These SEO Boo-boos!

Posted on January 29, 2015 in:

As Albert Einstein so wisely said, “Insanity is doing the same thing and expecting different results.”  Below are some of the common mistakes made with regards to a website’s search engine optimization. Indeed, people keep doing these mistakes and expect the results to be different. Stop the insanity! Here are some SEO mistakes to avoid:…

Improve Conversions Through Landing Pages

Posted on January 22, 2015 in:

So, you have been successful in drawing traffic to your site. The efforts to craft effective ads, being easily found through an organic search and building links have finally paid off. What next?  It is vital to follow through with your SEO efforts by ensuring that when readers do find you and your website, you…

Time for a Cool Change: Why You Need to Update Your Website Regularly

Posted on January 15, 2015 in:

Websites are a work in progress. It’s not a make-it-and-leave-it deal. Rather, you need to regularly update and maintain your website. This is one of the more effective ways you can reach your customers. But remember, the competition is also trying to reach out to them and win them over. Here are some reasons why…

Web Design Trends to Look Forward to in 2015

Posted on January 8, 2015 in:

2015 ushers in some exciting new trends in the world of web design. This first quarter is an excellent time to take stock of your current website and see whether you need to upgrade and jump into the latest web design trend. Take note that some of these elements have already been in the horizon…