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Last Minute Dash: Ways to Improve Conversions this Holiday Season

Posted on January 1, 2015 in:

The year 2014 is at its final leg. Everyone is busy handling the frenzy that is always associated with the holiday shopping season. By now, you would have a solid e-commerce strategy in place to drive traffic and to handle this. You also need to have implemented your strategies for providing visitors and shoppers with…

Optimizing Site Speed and Load Times

Posted on December 25, 2014 in:

How fast do your pages load? There is a high correlation between loading speed and reader engagement. In today’s time there are a lot of options available and with access to faster internet connections, people can easily move to other websites. People have a low tolerance for slow-loading pages and would sooner leave the page…

Measuring and Improving Reader Engagement

Posted on December 18, 2014 in:

Search engine optimization, website design, usability, content… these are all aimed towards another bigger goal, which is reader engagement. How successful are you in catching your readers’ interest, so much so that he decides to stay longer? Are you able to lead him into making the steps towards the goal of the website – to…

Before They Say Goodbye: How to Keep Online Shoppers From Abandoning Carts

Posted on December 11, 2014 in:

‘Tis the season for retail – instore or online! Indeed, the holiday season mean a flurry of shopping activities. Sadly, it also means an increase in abandoned online shopping carts. This happens when a potential shopper visits your online store, places items into their shopping cart and leaves before checking out the items. This can…

Customer Engagement: Understanding What Draws Your Customer

Posted on December 4, 2014 in:

You have built a website and have made your presence felt in your corner of the World Wide Web. As a result, traffic has increased in your website. But your job does not end there. You need to connect more closely to the reader and move him towards the end goal – becoming your customer….

Increasing Online Sales this Holiday Season

Posted on November 27, 2014 in:

‘Tis the season of giving… and consequently, of shopping. Cash in on your customers’ search for the perfect gift (whether for loved ones or for themselves). Indeed, you can get your slice of the holiday ecommerce pie with some extra effort and some wise e-marketing tactics. Here are some ways to get the most out…

Designing Killer Landing Pages

Posted on November 20, 2014 in:

Landing pages are useful in driving traffic to your website and then guiding the visitor to a specific course of action. These are pages that the visitor will see when he responds to an e-mailed ad, a pay per click campaign, a blog post or banner ad. What makes effective landing pages? Here are some…

Choosing Your Web Design Company

Posted on November 13, 2014 in:

Today’s market has burst wide open. Your customers do not only come to you through your physical store or office. More and more, people are getting to know about you and choosing to buy your products or services through your online presence. Being online and remaining highly visible in this arena is also an excellent…

Website Design Blunders that Can Mess Up Your SEO

Posted on October 22, 2014 in:

“If you build it, they will come.” This popular adage does not necessarily hold true for websites. With the high volume of similar websites in the Web, you need to drum up attention and interest to your website – and then they will come. Indeed, your website requirements do not just include programming and aesthetics,…

Simple Tips in Choosing a Website Font

Posted on October 15, 2014 in:

Fonts are a very important part of your website’s aesthetics and appeal. Fonts can complement your overall look and even contribute to traffic. After all, no matter how well-written your content is, who wants to read text that requires some squinting or moving your head sideways? Fonts make for good readability and usability. It shows…

Sales Directed Website Design

Posted on October 8, 2014 in:

Websites not only inform and build relationships with readers and customers. If used well, websites can become a sales channel. The key is to have a well-designed, easy to navigate and highly visible website that engenders trust in its readers. These factors mean careful planning during the web design phase. Here are some things to…

Maintaining and Keeping Your Website Up to Date

Posted on October 1, 2014 in:

You have designed and re-designed. Checked, tested, proof-read and re-checked. And finally went live with your website. And then you realize the birth of the website is just the beginning. Websites are not “build and forget” affairs – you need to regularly revisit it to keep it relevant, bug-free and up-to-date. After all, your competitors…