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Create E-Mail Newsletters that Get Results

Posted on July 11, 2016 in:

One way to engage and build trust with your potential customers is to regularly reach out to them via an e-mail newsletter. This newsletter is one of the follow up activities you need to do after you have successfully generated leads.  E-mail newsletters can promote your products, establish yourself as a reputable expert and convert…

Email Marketing Guide

Posted on May 27, 2016 in:

Email marketing is the most important communication tool in business today. 96% of internet users access email almost daily. 90% use email to engage in and determine the value of a relationship with a company. 83% of marketers surveyed chose email as the most important advertising medium. The ROI for email is twice that of…

Online Marketing Strategies Comparison

Recession Friendly Marketing Worried about a recession and the economy? If you are looking to continue marketing strategies during a recession there is nothing better than online marketing. The main reason is that online marketing nearly always provides a much better ROI when compared to traditional offline marketing initiatives such as billboards, phone books, tv,…

List Segmentation for your E-Mail Campaign a Success

Posted on March 30, 2016 in:

Turn your list of leads into business contacts and sales with a well-thought out segmentation strategy. Crafting your e-mail message to provide relevant content to a particular segment will increase your success with people who have already responded positively to your lead generation efforts. By dividing your e-mail list into clearly identified segments, you are…

Building Customer Engagement and Loyalty Through E-mail Marketing

Posted on February 8, 2016 in:

Are you establishing a strong relationship with your current and potential customers? Do they hear from you every so often? The efforts to generate leads will only go to waste if you do not have a robust and engaging e-mail marketing campaign that will take your relationship with your potential customers to the next level….

Bad Example of Email Marketing – TLC Lasik

Posted on January 8, 2008 in:

Sometimes it is just as fun to write about bad examples of online or email marketing as it is to write a post about bad examples. A few months ago I visited a Utah TLC Lasik center to get screened to see if I was a good candidate for lasik or not – which I…