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Improve Conversions Through Landing Pages

Posted on January 22, 2015 in:

So, you have been successful in drawing traffic to your site. The efforts to craft effective ads, being easily found through an organic search and building links have finally paid off. What next?  It is vital to follow through with your SEO efforts by ensuring that when readers do find you and your website, you…

Designing Killer Landing Pages

Posted on November 20, 2014 in:

Landing pages are useful in driving traffic to your website and then guiding the visitor to a specific course of action. These are pages that the visitor will see when he responds to an e-mailed ad, a pay per click campaign, a blog post or banner ad. What makes effective landing pages? Here are some…

How to Reduce Website Bounce Rates

Posted on February 12, 2014 in:

A website bounce rate is a marketing term used by search engines and companies. It represents the number of visitors that enter the homepage or a single page within the site and then leave the site without viewing additional pages. A high bounce rate often relates to two factors: A website is acquiring the wrong…

Online Shopping Experience – Lessons Learned About Conversion

Posted on December 12, 2007 in:

I just got a book called “Called to Action”. I just finished reading the first few chapters and it has been very helpful so far – I am sure I will write a full review on it when I am finished. There is one section that starts to talk about the oneline shopping experience most…