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How to Write Effective Product Descriptions

Posted on March 20, 2017 in:

Do your pages sell your products? When customers visit a page, do your product descriptions convince them to click the “buy” button, or at the very list the “add to wish list” button? Do spend some effort towards providing good product descriptions – that section in your product pages that explain what your product is…

Boost Conversions Through Microcopy

Posted on January 23, 2017 in:

When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy that is. Of course, the content, use of keywords, layout, headlines and design are important – but this does…

Blogging for Business

Posted on May 26, 2016 in:

Leverage Your Online Presence There is no doubt conversations are transpiring online and in the blogosphere about your individual products and services. The question is: Are you participating? Start Blogging Adaptivity Pro provides blog hosting, implementation and strategic consulting for businesses of all size. We combine award-winning web design with our extensive blogging experience to…

Content Marketing and Why It Is Good for Business

Posted on September 17, 2015 in:

More and more, content matters. You do not simply load your website copy with a jumble of SEO keywords carelessly inserted into your copy and leave it at that. This is a thing of the long past and Google has made steps to ensure they put a stop to this practice. Now, the longer a…

Using Video Content On Your Business Website

Posted on May 12, 2015 in:

Are videos an effective tool in reaching your target audience? Or are these just distractions that slow your website down? In today’s interactive world, video content has its benefits, provided that this is used wisely. Videos can effectively engage your target audience and encourage them to actively interact with your website. Remember, competitors are also…

Content Strategy to Get Better Results for Your Website

Posted on August 4, 2014 in:

Content is not just written but also auditory and visual. Website content  refer to text in the web pages, letters to the customers, blog posts, posts to social networking, interviews, pictures, tutorials, podcasts, infographics and videos. You need to regularly review your website content and ensure that these are relevant, well-structured and is something that…

Content Marketing Explained

Posted on May 12, 2014 in:

Today’s consumers are savvy, avoiding traditional methods of advertisement. For example, most magazine and newspaper advertisements go unnoticed, traditional online banners are tuned out and consumers are able to DVR television programs, fast-forwarding through advertising commercials. This is making businesses look at how to reinvent traditional marketing campaigns, which is where content marketing plays a…

The Importance of Publishing Original Online Content

Posted on March 23, 2014 in:

Publishing original content online is important. Content helps businesses capture target audience members. Web content ranks in search engines based on keyword searches. This information is shared with social media websites, helping to generate higher visibility. Today’s search engines crawl websites for unique content, tossing aside republished content that appears on multiple websites. There are…

The Best Approach to SEO & PPC

General Outline of SEO Approach Rather than a cookie cutter formula to SEO, we offer a hands-on, individualized, custom approach when moving forward with a SEO campaign.   Each month we look at what the client’s website needs most and focus on those areas that will have the greatest positive effects. That said, almost all clients…

Content Aim

Posted on November 15, 2012 in:

Just as avoiding negative space and introducing neutral colors can ease a consumer into further exploring a website, so can a website’s content. Unique content is crucial to the success of any website. The experts at Adaptivity Pro, a Utah SEO company, understand the importance of adding high-quality content to websites. Why is web content…

Using Canonicalization to Eliminate Duplicate Content

Posted on March 15, 2012 in:

Web sites often make identical HTML content, PDF or other files accessible using different URLs. Perhaps you have a retail site that sells watches. You might have your more expensive watches advertised in various places on the web through different links.Each of the following links point to the same content: http://www.watches.com/products/womens/cartier/ http://www.watches.com/category/watch-ladies-cartier/ http://www.watches.com/cartier/wristwatch-womens/ Though canonicalization…

Avoiding Duplicate Content

Posted on March 12, 2012 in:

Most web site owners know that duplicate content can hurt their rankings. But often they don’t know what to do about this issue. First, it might be helpful to understand how duplicate content is generated. For those who don’t know, duplicate content is any content that appears online in more than one place with a…