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Social Media Marketing and SEO: Mistakes to Avoid

Posted on April 27, 2016 in:

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones. These…

Harnessing Social Media for Your Website’s SEO Strategy

Posted on December 23, 2015 in:

Your company’s social media account is not just about posting pictures of your latest company picnic or of posting announcements for your employees. Facebook, Twitter and other social media sites are actually very useful in boosting the search rankings of your website. Here are some ways for you to strengthen your website’s online presence using…

Some SEO Considerations for E-Commerce Websites

Posted on November 11, 2015 in:

Based on recent statistics from Statista.com, global B2C e-commerce is expected to grow into a sizable $1.92 trillion by the year 2016. Who does not want to have their share of this huge and highly lucrative pie?  E-commerce specialists will readily agree that e-commerce is one of the best things to happen to retail. People…

Measuring SEO Success: How Do You Know Your Strategy is a Hit or Miss?

Posted on October 14, 2015 in:

In business, ROI is an important consideration. How well of a return do you get for your investment of resources – time, talent and money? Knowing how successful you are and how much ROI you are getting  out of your SEO strategy and implementation will help you decide whether to add more resources or channel…

Local SEO Tips for Your Business

Posted on August 6, 2015 in:

Be at the top of the list when customers are looking to hire and buy and are in the nearby vicinity. With a solid local SEO plan, you can optimize your website for local search. With this, you can make new patrons that you can build into loyal customers. Here are some ways you can…

Exploring the Basics of Mobile SEO

Posted on July 8, 2015 in:

What can be more convenient? You are driving and feel like eating doughnuts. While the stoplight is red, you enter the search words “glazed doughnuts store”. In some instances, you can even perform the search by calling out the keywords. In a little while, you’ll be cruising to your selected doughnuts store and will soon…

Blogging: Reasons Why Your Company Should Do It

Posted on April 23, 2015 in:

The information superhighway that is the internet seems to be congested. With the glut of content available in the net, you may be wondering if adding your own content still makes sense from a business perspective. Does maintaining a business blog add value to your company or to your brand? The answer is a resounding…

Gaining Ground with Local Search Results

Posted on April 9, 2015 in:

Who says going local does not have its own benefits? If you are a business has a specific location (rather than an online store) or have several branches in various areas, you need to go local with your SEO efforts. Of course, you can craft an SEO strategy that widens your reach in the national…

Don’t Make These SEO Boo-boos!

Posted on January 29, 2015 in:

As Albert Einstein so wisely said, “Insanity is doing the same thing and expecting different results.”  Below are some of the common mistakes made with regards to a website’s search engine optimization. Indeed, people keep doing these mistakes and expect the results to be different. Stop the insanity! Here are some SEO mistakes to avoid:…

Increasing Online Sales this Holiday Season

Posted on November 27, 2014 in:

‘Tis the season of giving… and consequently, of shopping. Cash in on your customers’ search for the perfect gift (whether for loved ones or for themselves). Indeed, you can get your slice of the holiday ecommerce pie with some extra effort and some wise e-marketing tactics. Here are some ways to get the most out…

Implementing an Online Marketing Strategy

Posted on May 26, 2014 in:

A comprehensive online marketing strategy involves several different basic principles. Search Engine Optimization – Known as SEO, the importance of this key marketing technique is integrating keywords to help boost search rankings. Statistics show that nearly 95-percent of users click on the first page of search results. This makes having an effective Utah SEO plan…

Site Tips: Keyword Research

Posted on April 1, 2014 in:

Keyword research reins supreme online, influencing searches, blogs, online marketing and even search engine optimization (SEO) results. Both search engines and users alike depend on keywords to help select websites and results. It’s imperative that websites focus on keywords that reflect their sites’ unique content, as this allows more accurate search results to be returned…