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Persuasion Architecture

Posted on May 28, 2016 in:

Persuasion Architecture is the cutting-edge of internet marketing and combines several website elements together such as information architecture, conversion, and usability.  The ultimate objective is to analyze all aspects of the website and make appropriate changes in order to increase profits from existing traffic. Without persuasion architecture other traffic generation strategies such as SEO, PPC,…

Six Web Analytics Metrics

Posted on February 26, 2010 in:

Knowing what web metrics to monitor can be a daunting task sometimes.  There are some basic ones you should keep track of while you have SEO, PPC, or other online marketing strategies running.  If I had to choose six web metrics for you to track these would be what they are: 1. Conversions – I…

Good Examples of E-commerce Usability

Posted on February 11, 2010 in:

Notes from my day – Here are a few examples of sites that have best practices in place for conversion improvement/persuasion architecture: 1.  http://www.ice.com/ – they do a good job on the homepage mixing promotions and products together well.  On the homepage some key elements are the contest, why shop ice, search dropdowns on left,…

25 Items to Address in a Website Redesign

Posted on June 5, 2009 in:

Here are some notes I came across from a while ago on items to address when you are going through a website re-design so you don’t have to do another one in a long time.  This includes online marketing items mainly and does not address web design in and of itself much – more on…

How to Track & Measure Website Goals

Posted on February 10, 2009 in:

Too many times I get asked the question from people interested in SEO, PPC, or other online marketing strategies how to measure success of whether the strategy was successful or not.  I always respond that it is very easy yet difficult to measure success of online marketing campaigns, here is some elaboration. Whats The Scoop…

People in Graphics and The Effects on Website Marketing

Posted on February 5, 2008 in:

I have always been a big fan of Bryan Eisenburg including his books and blog.  I came across a blog post about website graphics and usability a few days ago and found it very interesting.  It is a bit dated (few months old) but a very good read.  It talks about how something as simple as the…

Online Marketing and Passwords – America First Credit Union

Posted on January 3, 2008 in:

I have never ever ever ever [and another ‘ever’!] understood why technology security freaks always win this battle: forcing website users to create custom passwords that are virtually impossible to remember. You may wonder what this has to do with internet marketing? well its pretty simple actually – if you force users to create passwords…

Ten Simple Web Design Tips

Posted on December 20, 2007 in:

When developing a new website there are many factors that you should consider before you ever begin coding the website. In order to make best use of your time and talents, you can follow some simple guidelines that will help you make the best site possible. 1. Use wireframes. One of the first things you…

Online Shopping Experience – Lessons Learned About Conversion

Posted on December 12, 2007 in:

I just got a book called “Called to Action”. I just finished reading the first few chapters and it has been very helpful so far – I am sure I will write a full review on it when I am finished. There is one section that starts to talk about the oneline shopping experience most…