Get Results With these Call-To-Action Tips
“Act now! Click this link and get a chance to win an iPhone!
Would you click the button? Then, you are doing what website managers want their visitors to do
How do you spur action with your readers? After you have carefully crafted your ad or implemented a well-thought-out SEO strategy in order to get them into your website, the next step is to motivate them into performing the action you would like them to do.
- Choose the ideal area to put your CTA button on the webpage. It really depends on what kind of call to action you would like. Where you place your CTA button tells your visitors what you would want them to do. The important thing is that the location of the button is one that can be easily seen by the user. Remember, it is very likely that the visitor will simply scan the page. The usual direction of the eyes is in a “Z” sweeping pattern, especially for left to right readers. The call to action should be placed at the spot where the Z ends. Sometimes, though, the CTA button is placed in the header section, the contact form or the social media buttons. Again, this depends on the kind of action you want your visitors to do.
- Design attention-drawing buttons. The button should subtly contrast with the rest of the page, or use emphasis (such as bold type or the use of a contrasting color). Try to look at the webpage from at least three feet and determine whether the button is still discernable. If you are using a colored background, surround the button with a white line.
- Experiment with colors. Colors have their own message that viewers subconsciously understand. Thus, you need to understand what will best appeal and attract to your target customers. Pink can be used to exude romance and femininity. Red can evoke the sense of urgency. Blue can have a calming effect that elicits a sense of security and trust. You can experiment with the different colors to see what works for your target market.
- Use snappy yet clear language. You can only use a few words in your CTA button. Thus, you need to use copy that your visitors can quickly understand and can relate to. Never use the passive voice. Rather, speak directly to your audience, using personalized voice. Use clear action words. For instance, if you are selling through your website, you can use “Order”, “Buy” or “Shop”. If you are seeking to generate leads by offering a free gift begin your CTA with words such as “Subscribe”, “Register” or “Download”.
- Create a sense of urgency. Harness FOMO or the fear or missing out. When the visitor realizes that they can miss out on the offer, it can motivate them to press that CTA button NOW. Some examples include “Offer good while supplies last.”, “Last day”, “Free gift to the first 50 who sign up”. You can place this copy below the main text. However, do not guilt them out of their fear of missing out.
- Do not offer more than one CTA per section. These will end up competing with each other. Do not expect your reader to share your blog and buy your product. These are ideally posted in separate sections. Rather, use a series of CTAs that point the visitor to the “next step”.
- Use a video or image. Draw the visitor’s eye to the page while ensuring that the CTA button is still prominent. An image or video can also evoke emotions from the visitors.
- Understand your devices. Desktop and mobile users exhibit different behavior when looking at websites. Desktop users tend to be more cautious and are seeking more information. On the other hand, mobile users are always on the go and are looking for immediate results. Because the webpages can have a different configuration, check where to effectively place your CTA button, depending on the type of screen resolution of your typical user.
About Adaptivity Pro
Work with an experienced Utah web designer that has a proven history of getting results. Adaptivity Pro’s team of expert copy writers, SLC SEO analysts and designers has years and years of accumulated experience, while still working to keep abreast of the latest website, SEO and social media trends. This provides deep and useful insights to understanding what works and what does not for your website.