Helping Increase Search Engine Optimization
Introduction to Internal Links
Internal Links are keywords and/or phrases that are hyperlinked within the domain, e.g., a document on a domain links to another page or tab within the same domain.
A keyword within the document text is the anchor for the hyperlink. For example, using the phrase “Utah Search Engine Optimization” could easily have “Utah” (the keyword) as the anchor. This can be linked to an “About Us” page within the domain’s site.
Internal Links are valuable resources for the following reasons:
- Internal Links allow the reader to jump to certain website sections without scrolling through a lengthy document.
- Internal Links help broaden exposure and increase a website’s ranking power on search engines through promoting links that point internally within a domain.
When a website enters into Google’s URL database, it is for the registered domain. Pages linking within the page are not viewable by Google’s crawling, or spider, structure. Unless the homepage hyperlinks subsequent pages, Google is not able to see them. If a domain has several internal pages, such as “UT Web Design” or “Utah SEO” these can be linked to the homepage. Instead of Google only seeing one site, they would see the homepage in addition to the two aforementioned pages.
Large online retailers provide excellent examples for hyperlinking categories to subcategories, increasing the search engine ratings for each page. For example, a large online pet retailer has a homepage. Once a reader is on the homepage, there are several categories at the top – food, toys, pet grooming services, etc. If a reader clicks on the “food” category, several subcategories appear – dogs, cats, small animals, birds and fish. When clicking on the “dogs” category, several brands of pet food appear. This is a first-rate way to utilize Internal Links to their utmost potential.
<Insert a diagram that reflects the above example>
A link’s structure is unique. For example, using Adaptivity Pro as an example, below is how a hyperlink should appear for their “Online Marketing” page.
<a href=http://www.adaptivitypro.com> Utah Internet Marketing </a>
The beginning reference of “<a” denotes the beginning of the link tag. The subsequent “href=http://www.adaptivitypro.com>” is the link referral location. “Utah Internet Marketing” reflects the anchor’s link and “</a>” is the closure of the link tag.
Link tags can be text, objects or even images. Crawlable search engines recognize this form of link and automatically add the link to the engine’s database, allowing Internal Links to be indexed and referenced with a site.
No Link Juice
Often time’s hyperlinking within Internal Links is referred to as creating link juice. Just as important, is understanding what does not create juice.
- Forms – Spiders will not register or read forms that require submittal.
- Internal Search Boxes – Spiders will not perform content searches.
- Links to Pages – Search engines allow roughly 150 links per page. While this number is somewhat flexible, it is inadvisable to exceed this medium. Over saturating with too many hyperlinks may prohibit spiders from searching further.
- Flash, Java or Plug-Ins – The links embedded within these programs are inaccessible to spiders.
- I-Frames and Frames – This complex structure enables spiders, but unless excellent someone has excellent technical skills related to these products, it is advisable to avoid them and use basic HTML.
- Robots.txt or Meta Robots – This allows a domain owner to restrict spider access to certain pages.
Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT