Marketing Ideas to “Like” on Facebook
Who else isn’t on Facebook? The popularity of this social networking site provides great potential that a savvy marketer can harness. After all, Facebook is one of the most visited sites in the world, second only to Google. Although Facebook is primarily a place where friends and associates can connect and get tabs on each other’s lives (via status updates, photos, etc.), you can also use Facebook to make connections to customers and help promote awareness and support for your business or brand.
The thing is, building a Facebook page for your business does not guarantee success. You don’t simply post a promotion and hope that people will come and “like” you. You have to give your promotions a bit of a push so that people will see it and share it with their friends. The key element in marketing through Facebook is having a definite strategy that will actively target customers and work to promote the exposure of your brand/company.
Here are some marketing ideas or tips for you to remember when you’re marketing on Facebook:
- No hard-sell sales pitches. Facebook is a social networking site and people will not view you to kindly if you come in to pitch your product. What you need to be doing is attraction marketing – drawing Facebook users into your site because you are offering rewards, something entertaining or something informative.
- Create an interesting profile. Fill up the bio, and regularly post wall status updates and photos. What you need is to have sincere and genuine participation. The bio will tell others about you and what you do. The regular updates will give you regular exposure to your market, if these allow your updates to come into their newsfeeds. You should also avoid looking too “corporate” – instead your profile should aim to show that your business is focused on its customers and that customers can come to ask questions or make complaints and expect a ready answer.
- Create a Fan Page and build your fan-base. Fan pages let others “like” your page by building a solid fan base. You can start by messaging your existing Facebook friends about your new Facebook profile. You can also use bonuses, discount coupons or a free e-book that Facebook users can get if they “like” your page. Once you have a fan-base, make sure that your profile content is always fresh, interesting and informative. For your Facebook updates, mix fun facts with your regular corporate news. Initiate discussions with your fans and get them involved, while letting them feel that they are important to your business. Work to ensure that your updates appear on your fans’ newsfeed since this is also another way to promote your page to other Facebook users.
- Create quality content. There’s what is called the 80/20 rule, where 80% of your content should be personal or instructional, with only 20% subtly speaking about your products. Post articles in your Facebook blog, as well as your other blogs (if you have these). Post a message that is valuable to the reader – whether it entertains or educates the readers. This can encourage readers to go to your website, where you can provide more information about the value of your product.
- Maintain the interest of your fans. Think up of ways to keep your fans involved and interested in your Facebook Fan page and your brand. You can make use of games, competitions, raffles, promotions and polls to maintain your fans’ interests. Be creative! Remember, the more entertaining the entries, the more chances that it will go viral – with existing fans sharing your link to others and saying, “Hey, look at this great stuff!” or “Hey, this is too funny you have to watch this.”
Some examples of promos/competitions include:
– For a self-storage unit: a contest for the top three messiest and cramped garages. Contestants will be asked to post photos of their garage and have friends like their photos. This makes great viral content, as contestants (and supporters) will post requests on their Facebook page, asking other friends to vote for his entry.
– Oreo Cookies: a bid to set a Guinness Book of World records for the “most number of likes in Facebook within 24 hours”. This keeps Facebook fans interested and involved.
– Target: a contest where college students use products found in Target to decorate their room.
– A local mall: Facebook contest of who has the best Halloween costume.
– News site: Offer of access exclusive to “Facebook fans only” or access to content that is not displayed in the website.
– For a clothing line: Competition on the best styling using the products or displaying pictures of fans that use the products. The promotion could also include content regarding fashion do’s and don’ts, as well as product galleries that fans can view, like and comment about.
– Other promotions may include discount vouchers, games and apps and freebies.
Of course, you have to think about what it the best promotion for your kind of business. When you have a promotion, post messages to your fan base: at the beginning of the promotion, during the promotion and a few days before the promotion is about to end.
One other avenue to explore is making use of videos on YouTube. This can help attract traffic to your Facebook page and eventually to your website. A classic example of a successful use of YouTube would be the “Will It Blend” videos by BlendTec, which went viral due to the fact that the videos were about trying to blend all kinds of stuff using the company’s blender. If your videos are compelling and interesting enough, your fans will be the one to spread the word for you.
- Link events offsite to your Facebook profile. Send event notifications and invites that fans can respond to. You can set up events such as parties or workshops about matters related to your business.
- Provide support. This includes other social networking sites such as Twitter, as well as your own company website. To ensure added visibility, you also should make use of Search Engine Optimization (SEO) techniques.
These are just some tips on how you can market using Facebook. If you want help in promoting your product, building your website and generating traffic, Adaptivity Pro is here to provide top-notch support, which includes providing Utah SEO-rich content. Adaptivity Pro is a SEO and Salt Lake City Web Design firm located in Salt Lake City. They have extensive experience in providing quality websites that are search-engine friendly and professionally designed.
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Salt Lake City Utah
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South Jordan, UT