Redesigning your Website for Marketability: 25 Things to Think About
I found some notes some time ago about things to consider if you want to effectively re-design a website so that it lasts you a long time. The contents of the list are mainly online marketing subject matter, rather than actual Utah web design information. They deal primarily with Utah SEO and persuasion architecture. Take a look:
- Emphasize significance of the service or product from the multiple viewpoints of the client.
- Concentrate on emotional appeal.
- Concentrate on the end-benefits for all targeted customers.
- Consider the real needs and wants of the client.
- Effectively answer the question: “Why should I buy from you?”
- If there are other options, spend time addressing them.
- Point out the difference between your product and company and other products and companies.
- Clarify the steps a client needs to take to purchase the product or service.
- Provide the information the customer needs to know before they make a purchase.
- Communicate to establish a basis of trust with customers.
- Clearly demarcate points-of-action.
- Embed relevant keyword links.
- Highlight “hidden area” – which is information clients have a hard time finding somewhere else.
- Answer the questions: How? Why? Who? What?
- Maintain relevance to clients’ needs, values, and beliefs.
- Use personal language in copywriting; evoke feelings by using “you” not objective language.
- Appeal to emotions to establish a sense of confidence.
- Use headings, quotes, links, and bullet lists to make scanning simpler.
- Define your Unique Value Proposition (UVP) clearly and strongly on the Homepage.
- Your potential client’s time is valuable. Keep clients’ attention by communicating in their own words how you can help their business.
- Questions that prospective customers have:
- What can this service offer my company?
- Why do we need this service?
- Are there better companies out there?
- How do I know that their solutions will work?
- Is the company trustworthy and reliable?
- Can we afford the company’s services?
- Maintain positivity. Don’t focus on negative pain points. Instead, spur the client to think about what they want to accomplish.
- Use tools like “messagemaker” to automate lead generation based on lead actions and behaviors.
- Be persuasive by using stories and case studies to elucidate your points to your leads.
- Enhance your ability to secure a sale:
- Strategize your marketing plan, and formulate messages for each level of your plan, from the customer’s awareness of your service, through consideration, to actual purchase of your service.
- Identify weak areas in the sale process where you are losing valuable prospects.
- Spend more face-to-face time with customers.
- Track successful marketing leads.
Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT