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SEO Prices – How I Would Do It Differently Now

I came across an old SEO prices document I created nearly 3 years ago, it amazed me how much SEO has changed over the last few years and how much it has stayed the same as well. Overall I would setup SEO pricing much differently than I did back then though. It seems like the industry may eventually go more towards a pay-per-performance model but I don’t see that happening anytime soon because of some major issues such as contract lengths. I would take out the ‘hours of work’ from pricing today though and focus more on doing what it takes to get certain results for the client, some you will lose out on and some you will win on but if everything equals out in the end its ok. Anyway, here are the contents of that document, I thought it was interestesting anyway:

Basic Internet Marketing – $xx/month
• Approximately 8 hours of work
• Keyword Research – which keywords are best suited for the website
• Individual Page Optimization – meta data, text, headlines, links, useful information, etc.
• Link Building – reciprocal links, one-way links, directories, message boards, etc.
• Other Suggestions – conversion rate, PPC possibility, newsletter, useful information, specials, bonuses, etc.

Intermediate Marketing – $xx/month
• Approximately 16 hours of work
• Same as above with more of an emphasis on link building and other suggestions. Also suitable for very large sites.
• $xx advertising credit for PPC, link buying, site advertising, e-zine advertising, etc.

Advanced Marketing – $xx/month
• Approximately 25 hours of work
• Same as above with more of an emphasis on link building and other suggestions. Also suitable for very large sites.
• $xx advertising credit for PPC, link buying, site advertising, e-zine advertising, etc.

HTML/CSS Hourly Rate
• $xx/hour contract rate or per project as agreed upon.

Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006

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