What is PPC?
Utah SEO
PPC or pay-per-click is the process of positioning sponsored ads on search engines such as Google, Yahoo!, and Bing for specific keyword phrases. For example, you may place an ad for, "utah web design" on Google. Your ad will appear on the very top or right side of the search engine results page; it will be noted as a ‘sponsored link’. You will only be charged by Google when someone actually clicks on your ad and it will be based upon the bid price for that search term. Your cost-per-click could range from $0.10 to $10.00 for each visitor to your website depending upon keyword competition. PPC is the primary source of advertising revenue for all search engines.
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