10 Website Boo-boos Users Love to Hate
Website design needs careful planning, programming and execution. Otherwise, mistakes will be made, mistakes that can potentially turn off visitors. With the ease by which visitors can switch to the next website in their Google search result, simple things that annoy visitors can mean losing a potential customer to the competition. These mistakes may also affect your company image and reputation.
Here are some of the usual things that irk visitors so that they fail to engage with the content and the company’s message:
Complicated navigation. “Where am I? Where do I go to get the information I need?” The web design should be able to answer these questions in a straightforward manner. The hierarchy and the outline of the website should be easily discernible. Links that have been visited should change in color to indicate that the user has already visited the page This avoids having the user go around in circles, visiting and revisiting pages until he decides to opt out.
Voluminous text. Users go to your website to access information, but they are not expecting you to present them with an encyclopedia-like write-up. Keep text in “bite-sized” pieces. The essence of a page’s content should be immediately apparent after a quick scan of the contents. This usually involves using subheadings and bullet points, as well as using italics, bold or underlined text.
Poor graphics or website aesthetics. This can be many things – the poor use of contrast between the background and the text, the use of generic photos, flashing and blinking ads, animations that may disorient the visitor or annoying pop-up ads. This is where visual creativity comes to play. You would want to present your visitors with a website that is visually appealing.
Auto-play multimedia. It can be irritating to be greeted with the company’s jingle or promotional video when a webpage loads. Provide the visitors with the option to play (or not to play) any multi-media content you may have.
Too many calls to action in one page. Do you want him to sign up for a newsletter, tweet your content or like it in Facebook? All these, in and of themselves, are great techniques to increase website visibility or generate leads. However, a web page’s call to action must be simple and targeted. Having too many calls to action may result in your visitor not choosing any of these CTA’s.
Anything that resembles an ad. Studies regarding a website visitor’s eye movement show that readers will simply ignore anything that remotely resembles an ad even when it is “legitimate” content rather than advertorial content. Pop-ups, banners and animation have long since been associated with advertisements and readers may simple close or disregard these.
Clickbait. These are landing pages or links that feature juicy deadlines where the content clearly does not deliver as promised. For instance, readers will click a link that proclaims, “The secret to permanently losing belly fat without exercising revealed!” only to be led to an article that emphasizes that exercise is still important to get into shape. Clickbait can also refer to something that can be frivolous content with headlines such as “This woman left her baby with her husband. You won’t believe what happens next.” Or “This is just the cutest thing!”. Readers may feel duped or manipulated into clicking on the link – something that will have a negative impact on your credibility to your readers.
Adding fine print to website calls to action. When you make a call to action that is linked with an offer, be sure that you deliver in a “what you see is what you get” manner. Don’t promise a free gift and then turn around and say that the gift is for those who purchased a certain dollar amount. This is another way to lose credibility.
Content solely written for SEO purposes. Provide content for humans, not search engines. The good news is that search engines have instituted their own system to prevent SEO-focused content. Website that flood pages with keywords that are not relevant to the content may face penalties such as being pushed further in the search results page.
Slow-loading pages. With faster internet speeds, readers are now more demanding with regards to loading speed. Keep each page sleek and simple by staying away from flash animations and heavy picture files that may affect how quickly a page loads.
Avoid these boo-boos by working with Adaptivity Pro with its team of Utah web designers and programmers. They boast of extensive experience and expertise in building and implementing sound internet-based strategies that effectively address the needs of the company. Adaptivity Pro is also a Utah SEO and web-based marketing provider.