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Best Practices for Website Design

“If you build it, they will come.”

With websites, it is not only the number of visits that is the concern. Utah web design also targets “staying power”, limiting click-throughs and encouraging the target audience to stay long enough, hopefully to make a buying decision.

When it comes to SLC web design, here are some best practices to keep in mind:

–          Overall look and design. The website must have a “smooth and silky” feel, like a well-designed shirt that fits the user to a T. It has to have a simple but visually attractive layout, not too cluttered. It makes wise use of visual components, including the background color, photos, videos and graphics. Functionality. Simply put, navigating and using the website should not take rocket science. The flow of the website should be smooth and fast, with no dead links and with just the right amount of photos to keep it interesting without slowing the pages down. In addition, since most users surf the internet through their smart phones and tablets, your website should also have a mobile-friendly version.

–          Consistency. Although each page has its individual content, the website should have one consistent look. Consistency involves the placement of key elements (i.e. the header and banner positioning) and the use of the company logo, colors and font.

With this in mind, here are some specific elements you can incorporate in the web design to improve its design, functionality and consistency:

–          Breadcrumbs. Make it easy for visitors to work their way around the website, just the way they like it. With breadcrumb navigation, they can always go back to the main or higher-level pages and give the user an intuitive feel about the outline of the pages. You can also change the hyperlink color of the pages that the user has already visited so the user does not feel that he is going around in circles.

–          Search box. When the breadcrumbs break down and the user wants to zero in on something specific, they can go to the search box.

–          Teasers. Keep visitors interested about upcoming products with effectively built teaser pages.

–          Call to action buttons. This involves buttons that say “Sign me up!”, “Download this E-book”, “Buy this product” or “Learn more”. This draws an action from the visitor and increases the level of engagement the visitor has with the website.

–          Scannable text. The text should be easy to read, with good contrast with the background. Although the use of color is subjective, there are color combinations that naturally complement each other and there are combinations that provide a jarring and unsettling effect. For pages with a lot of text, good design involves the use of headliners, block quotes, pull quotes and bullet points.

–          Progress tracker. For registrations, online orders or other multi-step processes, it is good to have a progress tracker or indicator to show the user how far he has come in the process and how many steps he still needs to go through. Keeping the user informed minimizes any frustrations that can cause the user to simply get up and go.

–          “About Us” page. Put a personal face to the company image by showing the key team members of the company, as well as tracing the company’s history and introducing its mission, vision and goals. Getting up close and personal adds to the trust and credibility factor.

–          Maintenance pages. Site maintenance is a must but will mean that your website will be down for a while. Display a maintenance page that informs users about the activity rather than letting them see a 404 error page. You can provide office contact numbers or email addresses for those who need to contact you while the site was down.

Adaptivity Pro is your SLC web design partner in developing and implementing best practices that will help ensure effective and engaging websites that lead t stronger relationships with customers, purchasing decisions for prospective clients and a wider Internet presence. Adaptivity Pro has the experience and expertise that can respond to a constantly evolving web environment.


Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006