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Five Tips for Creating Your Brand

Posted on June 4, 2018 in:

When starting a new advertising strategy, one of the most important aspects that needs focus is brand recognizability. It’s not enough to have a killer reputation or large social media presence. To attract new consumers, it’s important to create a certain look and feel to your product or service that is easily recognizable. SLC web…

Great Ways to Boost Your Summer Sales

Posted on May 21, 2018 in:

During the dog days of the summer season, sales can actually slump for a lot of businesses. Schools are out, and people are going on vacation, needing fewer items like clothing or school supplies. If you are a looking for great tips on how to boost your summer sales with specialized marketing, see below for…

Using Psychology with Marketing

Posted on May 7, 2018 in:

Any good marketing professional can tell you that the best way to move a product or service is to “know your audience.” However, an understanding of how your consumers think, and what they desire can prove to be more valuable than one would realize. If you are looking to improve your marketing with the use…

Online Marketing for a Brick and Mortar Business

Posted on April 16, 2018 in:

A brick and mortar business refers to a company that has a physical storefront, such as a bakery or a retail shop. In the digital age, these shops are often struggling to keep sales up within their inventory in the store. Large warehouses that entice consumers with free or fast shipping, or lower prices, are…

What Is Search Engine Optimization?

Posted on April 2, 2018 in:

Modern marketing has changed in the digital age, and websites have become one of the easiest and most common ways for consumers to find and purchase products or services. Not only is having an online presence a boost these days, but it’s also become almost impossible to operate a business without one. The best way…

How Color Plays a Big Part in Your Media Marketing

Posted on March 19, 2018 in:

It’s no secret that color can have a psychological effect on many people. Advertisers and marketing experts have been using color in their designs to influence consumers for years, and these tricks are an easy and efficient way to up your marketing game. If you want to know exactly how color can affect your customers…

Five Tips and Tricks To Use in Spring Marketing

Posted on March 5, 2018 in:

With the weather warming up, and the flowers starting to bloom at the first signs of Spring, consumers are going to start getting anxious to take advantage of spring sales. If you want to make sure your product stands out, you’ll need some clever marketing that appeals to your type of preferred customer. For some…

Five Ways to Get Your Customer to Love Your Business

Posted on February 19, 2018 in:

Having an amazing product is an excellent start to building your business customer base, but a great company knows that it takes more than that to make a consumer fall in love with your company. Service providers and consumers must have a relationship to build trust and loyalty, so if you are looking for ways…

How A Small Business Can Give Back to the Community

Posted on February 5, 2018 in:

Small businesses may not come with the big budget of a larger company, but they can be just as effective in helping the community, even with a lower profit margin or limited resources. Giving back to the community as a local business is not only the right thing to do to help your consumers, but…

Five Ways to Ring in the New Year with Marketing

Posted on January 15, 2018 in:

While it is well known that the holidays are one of the most lucrative times for many businesses, sales tend to take a steep decline when the new year rolls around. Most consumers are exhausted physically, mentally or even financially, and this affects the first few months of the new year. So how does a…

How Social Media Benefits Marketing

Posted on January 1, 2018 in:

Social media is a relatively new concept, even if it feels as if it’s been a part of daily life for a long time now. What was once limited to a younger generation has expanded to include people from all walks and stages of life, making it one of the best ways to reach a…

How Giveaways Can Help Increase Your Revenue

Posted on December 15, 2017 in:

Although it may seem counterproductive to give away your product or service for free, giveaways and related contests are a great way to increase your business in a short amount of time. Each customer you have will have a value, usually in a dollar amount that the average loyal client will spend on your product…