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Why Companies Should Have Websites

Posted on May 1, 2014 in:

Professional websites are an integral component to modern-day marketing techniques, allowing businesses to capture online audiences and boost exposure. Competition – To help compete against competitors, it’s important that companies use the Internet and have an easy-to-use website. Internet presentations are a vital component to reaching potential customers, turning them into long-term clients. Customers –…

Embracing Mobile Web Designs

Posted on April 21, 2014 in:

As mobile purchases continually increase, it’s important that companies embrace mobile-friendly web designs. Statistics estimate that nearly eight- to 15-percent of traffic is from Smartphone or tablet devices. Websites that don’t conform to mobile-friendly designs offer users poor experiencea, which can ultimately lead to companies missing out on valuable web leads. In fact, sites that…

Exposing the Mysteries of Pay Per Click

Posted on April 11, 2014 in:

Pay Per Click (PPC) advertising is an excellent way to attract Internet traffic to websites. However, if these systems are poorly managed, they are nothing more than costly advertising ventures that produce few viable results. PPC advertising uses search engines, such as Google and Bing, to allow individuals and businesses to purchase search engine result…

Site Tips: Keyword Research

Posted on April 1, 2014 in:

Keyword research reins supreme online, influencing searches, blogs, online marketing and even search engine optimization (SEO) results. Both search engines and users alike depend on keywords to help select websites and results. It’s imperative that websites focus on keywords that reflect their sites’ unique content, as this allows more accurate search results to be returned…

Adaptivity Pro is Rafting Now’s Provider of Internet Marketing Services

Posted on March 26, 2014 in:

Adaptivity Pro captures the adrenaline rush and amazing natural views of Rafting Now’s tours and brings them to the arena where potential clients can find them more easily – in the internet. The Rafting Now! website features an easy-to-navigate design that is jam-packed with pictures and stories of the action and excitement Rafting Now Has…

The Importance of Publishing Original Online Content

Posted on March 23, 2014 in:

Publishing original content online is important. Content helps businesses capture target audience members. Web content ranks in search engines based on keyword searches. This information is shared with social media websites, helping to generate higher visibility. Today’s search engines crawl websites for unique content, tossing aside republished content that appears on multiple websites. There are…

VideoMining Re-launches New Website

Posted on March 19, 2014 in:

VideoMining presents a revitalized and redesigned website that shows the exciting solutions and innovations it offers in the arena of in-store customer behavior. The easy-to-navigate and uncluttered website is highly visual with simple yet eye-catching graphics. VideoMining has partnered with AdaptivityPro for the creation and design of the enhanced website. VideoMining and In-Store Behavior VideoMining…

The Importance of Business Websites

Posted on March 13, 2014 in:

Having a website is a vital component for a successful business. While most businesses have an online presence, there are still some companies that don’t see the importance of being online. To prove the value of having an online presence, Adaptivity Pro lists the top reasons why businesses of all sizes should consider having a…

Top Web Design Trends for 2014

Posted on March 3, 2014 in:

Companies continually strive to roll out the latest web design trends, staying on top of the market with innovative and catchy designs that appeal to consumers. When Apple reinvented their iOS software, upgrading from the standard iOS6 to iOS7, many people were thrown back, shocked at the simplicity of this innovative design. Fast-forward several months…

Does PPC Effect Sales?

Posted on February 21, 2014 in:

Pay-Per-Click (PPC) campaigns are a form of Internet advertising that helps drive traffic to websites. This form of advertising pays the publisher when a customer clicks on the ad. To help make PPC campaigns effective, there are several key marketing strategies that companies can implement to get the most out of PPC budgets. Active –…

How to Reduce Website Bounce Rates

Posted on February 12, 2014 in:

A website bounce rate is a marketing term used by search engines and companies. It represents the number of visitors that enter the homepage or a single page within the site and then leave the site without viewing additional pages. A high bounce rate often relates to two factors: A website is acquiring the wrong…

Necessary Essentials for Optimizing Websites

Posted on February 3, 2014 in:

Search Engine Optimization (SEO) is a fundamental and essential component to a successful website. SEO helps companies position their websites to be attractive to customers, which ultimately improves and increases sales. SEO is not about finding a way around the search engine game. The main purpose of SEO is to help create a good user…