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The Importance of Security in Website Design

Posted on September 26, 2016 in:

Remember the Ashley Madison fiasco last year? The website that facilitated confidential affairs for married persons had their data breached. The hackers released key user information, much to the embarrassment (and legal headache) of the individuals included in the list. This example only underlines the importance of website security. This is especially true for e-commerce…

Using Colors Wisely for Website Designs

Posted on September 12, 2016 in:

The use of colors in websites is not just for design purposes. Of course, a well-selected color palette will look good and provide you with the kind of look you desire (i.e. professional and trustworthy, fun and playful, romantic and classy). However, colors can affect the way viewers respond to your website. Remember, with the…

E-Commerce Website SEO Errors You Need to Avoid

Posted on August 22, 2016 in:

Search engine optimization for e-commerce websites is not simply about having an extensive list of products. Yes, you can achieve a certain level of traffic coming from search engine results. However, you may unknowingly be cannibalizing or decreasing your search result rankings by a number of common but critical errors. Now, let’s identify these errors…

Optimizing Images for E-Commerce SEO

Posted on August 8, 2016 in:

Pictures are worth a thousand words… and a lot of SEO points. How’s Your Image SEO Strategy? For e-commerce websites, pictures are important sales tools. This is your way of showing the features (the “look and feel”) of your products. However, images can also work to improve the level of traffic in your websites. People…

Why You Need Customer Testimonials for Your E-Commerce Site

Posted on July 25, 2016 in:

Let your customers do the talking! E-commerce websites should open up the review facility to enable buyers to give their review of the product. It can be quite scary to do this. It is a double-edged sword. In allowing your customers to give you rave reviews, you are also opening your website up to customer…

Create E-Mail Newsletters that Get Results

Posted on July 11, 2016 in:

One way to engage and build trust with your potential customers is to regularly reach out to them via an e-mail newsletter. This newsletter is one of the follow up activities you need to do after you have successfully generated leads.  E-mail newsletters can promote your products, establish yourself as a reputable expert and convert…

Global Websites: Errors to Avoid when Going International

Posted on June 27, 2016 in:

With the Internet, your reach extends not just to the rest of your state, your country, but even to other parts of the world! Your website can engage with potential customers from all across the globe. However, be warned that there are a number of potential pitfalls and landmines that can blow up on your…

Building an E-Commerce Website

Posted on June 13, 2016 in:

Online retail sales provide one of the fastest-growing opportunities in business today. With an e-commerce website, you widen your reach, enabling you to see not just to local customers but also to international ones. You can add to your bricks-and-mortar store with an e-commerce website. You can also decide to forego a physical store and…

Social Media Marketing Strategy Guide

Posted on May 29, 2016 in:

Social Media Marketing Social Media is a way for people to communicate and share media using interactive online software tools. It is defined by its interactivity, on-demand availability and opt-in nature which lets users participate in dialogue, freely view, share and adapt media to their own needs and seek out the information that is relevant…

SEO Guide

Posted on May 29, 2016 in:

Search engine optimization, or SEO, is the process of gaining natural or organic rankings in search engines for selected keyword phrases that are related to your website or business. This process typically involves three core components including website HTML, website content, and backlinks to your website. While many other Search Engine Optimization (SEO) companies simply…

Persuasion Architecture

Posted on May 28, 2016 in:

Persuasion Architecture is the cutting-edge of internet marketing and combines several website elements together such as information architecture, conversion, and usability.  The ultimate objective is to analyze all aspects of the website and make appropriate changes in order to increase profits from existing traffic. Without persuasion architecture other traffic generation strategies such as SEO, PPC,…

Email Marketing Guide

Posted on May 27, 2016 in:

Email marketing is the most important communication tool in business today. 96% of internet users access email almost daily. 90% use email to engage in and determine the value of a relationship with a company. 83% of marketers surveyed chose email as the most important advertising medium. The ROI for email is twice that of…