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Using Colors in Web Design

Posted on April 13, 2016 in:

Web design is an art in itself. Graphic artists and web designers need to have, at the very least, a rudimentary understanding of what emotions a certain color evokes, as well as an eye for what color combinations work. The Importance of Color Indeed, even while content is still king, your website graphics should be…

List Segmentation for your E-Mail Campaign a Success

Posted on March 30, 2016 in:

Turn your list of leads into business contacts and sales with a well-thought out segmentation strategy. Crafting your e-mail message to provide relevant content to a particular segment will increase your success with people who have already responded positively to your lead generation efforts. By dividing your e-mail list into clearly identified segments, you are…

Content Generation Ideas for Your Blog

Posted on March 16, 2016 in:

Blogs are not just good SEO strategy. Relevant and well-written blogs can actually help you build customer loyalty and establish your brand as a leader and expert in the eyes of your readers. The important thing is that your blog gets regularly updated. If your readers do not hear from you or if they visit…

Your E-Commerce Website and Customer Engagement

Posted on February 22, 2016 in:

Cash in on the growing market of online shoppers! If you don’t have an online store, now is the time to seriously consider building one. If you already have an online store, recognize that a lot of your competitors have already seen the potential of online sales and have their own e-commerce websites. How do…

Building Customer Engagement and Loyalty Through E-mail Marketing

Posted on February 8, 2016 in:

Are you establishing a strong relationship with your current and potential customers? Do they hear from you every so often? The efforts to generate leads will only go to waste if you do not have a robust and engaging e-mail marketing campaign that will take your relationship with your potential customers to the next level….

Web Design 101: Steer Clear of These Redesign Blunders

Posted on January 25, 2016 in:

Are you about to start a web redesign project? This may be called for when you need a new look or need to restructure your website. However, redesigning your website is different from creating a new website from scratch. An existing website will already have its effect on the company’s SEO efforts. Redesigning blunders can…

Get Results With these Call-To-Action Tips

Posted on January 11, 2016 in:

“Act now! Click this link and get a chance to win an iPhone! Would you click the button? Then, you are doing what website managers want their visitors to do How do you spur action with your readers? After you have carefully crafted your ad or implemented a well-thought-out SEO strategy in order to get…

Harnessing Social Media for Your Website’s SEO Strategy

Posted on December 23, 2015 in:

Your company’s social media account is not just about posting pictures of your latest company picnic or of posting announcements for your employees. Facebook, Twitter and other social media sites are actually very useful in boosting the search rankings of your website. Here are some ways for you to strengthen your website’s online presence using…

Red Flags that Tell You It’s Time to Get Your Website Redesigned

Posted on December 9, 2015 in:

With today’s quick turnaround times, netizens are used to (and even expecting) the new and the “now”. It’s no longer enough that you have a presence in the Internet via your website, the challenge is to keep your website fresh and relevant, as well as user-friendly and updated with the changes in technology and the…

Choosing a Web Design Company for Your Small Business

Posted on November 25, 2015 in:

Let’s face it. Having your own IT department for your small to medium-sized business is not practical, given the size of your enterprise. The best option will be to outsource to a company that can best meet your website design and Internet marketing needs. A web design company will have both the expertise and the…

Some SEO Considerations for E-Commerce Websites

Posted on November 11, 2015 in:

Based on recent statistics from Statista.com, global B2C e-commerce is expected to grow into a sizable $1.92 trillion by the year 2016. Who does not want to have their share of this huge and highly lucrative pie?  E-commerce specialists will readily agree that e-commerce is one of the best things to happen to retail. People…

Preventing Social Media Mistakes

Posted on October 28, 2015 in:

Social media can be a very useful and far-reaching tool for businesses. For one, this internet-based (and for the most part, free!) tool is one way to develop leads. What’s more, you can effectively use social media to strengthen awareness for your brand and your products, increase your customer engagement and build relationships with customers….