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Using Video Content On Your Business Website

Posted on May 12, 2015 in:

Are videos an effective tool in reaching your target audience? Or are these just distractions that slow your website down? In today’s interactive world, video content has its benefits, provided that this is used wisely. Videos can effectively engage your target audience and encourage them to actively interact with your website. Remember, competitors are also…

Protecting Your Online Reputation

Posted on May 5, 2015 in:

With the internet and social media accounts, one wrong move can create a firestorm that can turn into a PR nightmare. It took time to build your online presence and strengthen your online reputation. But it can take a few bad reviews or badly thought-out posts to take this down. There are a lot of…

Blogging: Reasons Why Your Company Should Do It

Posted on April 23, 2015 in:

The information superhighway that is the internet seems to be congested. With the glut of content available in the net, you may be wondering if adding your own content still makes sense from a business perspective. Does maintaining a business blog add value to your company or to your brand? The answer is a resounding…

Is It Time for a Website Redesign?

Posted on April 16, 2015 in:

As they say, life is a constant change. And the same is true for websites. Your website cannot remain static. The website project is not something you cross out of your company’s to-do list and then forget. With the effort and expense used to build the website, you constantly need to ensure that your website…

Gaining Ground with Local Search Results

Posted on April 9, 2015 in:

Who says going local does not have its own benefits? If you are a business has a specific location (rather than an online store) or have several branches in various areas, you need to go local with your SEO efforts. Of course, you can craft an SEO strategy that widens your reach in the national…

Lead Generation and User Engagement by Social Logins

Posted on April 2, 2015 in:

One main benefit of maintaining a professional website is being able to generate leads. However, there are basically two obstacles that prevent prospective customers from giving their names and contact details. For one, readers are wary about giving their personal information, particularly to a website or entity they really do not know or trust. Second,…

Website Aesthetics and Overall Design

Posted on March 26, 2015 in:

With website design, beauty is more than skin deep. How well your website looks can make a great impact of how well you are able to reach out to your customers and encourage them to interact with the website. Indeed, the use of images, good layout principles, color and contrast can communicate and convey meaning….

Website Design Principles that Promote User Engagement

Posted on March 19, 2015 in:

How well are you able to reach out to your users, in such a way that you are able to illicit an action? User engagement, after all, is one of the important ways you can measure the success of your website. It bridges the gap between attracting a potential customer and making him a client….

Ready, Set, Launch!: Things to Check Before Launching the Website

Posted on March 12, 2015 in:

Whew! Your website project is reaching its finish line. One of the key Utah web design principles before you go live and launch the website into the World Wide Web is to check, check and recheck to see that everything is in working order. It is better to catch any errors in your website rather…

The 3 W’s of Usability: What, Why and Where

Posted on March 5, 2015 in:

Usability is undoubtedly one of the most important considerations in designing and building a website. Let us explore the What, Why and Where of this key element of website design. What: Usability and How it is defined Usability, simply put, is how easy it is to use the website. This primarily covers the following areas:…

Web Design Blunders to Stay Away From

Posted on February 26, 2015 in:

Your website says a lot about you. Chances are, your website will be the first point of contact with potential customers who have googled the product or service you are offering. Your website can also serve as an important tool to establish a relationship with your potential clients, to build trust and establish yourself as…

Creating an Superstar Home Page

Posted on February 19, 2015 in:

As they say, making a good first impression is vital. You may only have one chance to “meet” a web visitor. Through the homepage, you get to give a quick introduction of your company. If you fail to get that “spark” that makes a visitor want to get to know you (and your products) more,…