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Tell-tale Signs Your Website Is Badly in Need of a Makeover

Posted on February 12, 2015 in:

You have successfully ticked off your website off your company to-do list. But with the fast-paced environment that is the world-wide web, you need to check whether your website is able to keep up with the changing trends, as well as continue to function to meet your company’s website needs. You need to regularly revisit…

Ramping Up Your Website’s Accessibility

Posted on February 5, 2015 in:

How accessible is your website to persons with disabilities? In the same way that buildings provide ramps and signs that have pictures, websites should also make their content available for visitors with special needs. Indeed, from both a moral and business standpoint, companies will do well to exert additional effort in order to design their…

Don’t Make These SEO Boo-boos!

Posted on January 29, 2015 in:

As Albert Einstein so wisely said, “Insanity is doing the same thing and expecting different results.”  Below are some of the common mistakes made with regards to a website’s search engine optimization. Indeed, people keep doing these mistakes and expect the results to be different. Stop the insanity! Here are some SEO mistakes to avoid:…

Improve Conversions Through Landing Pages

Posted on January 22, 2015 in:

So, you have been successful in drawing traffic to your site. The efforts to craft effective ads, being easily found through an organic search and building links have finally paid off. What next?  It is vital to follow through with your SEO efforts by ensuring that when readers do find you and your website, you…

Time for a Cool Change: Why You Need to Update Your Website Regularly

Posted on January 15, 2015 in:

Websites are a work in progress. It’s not a make-it-and-leave-it deal. Rather, you need to regularly update and maintain your website. This is one of the more effective ways you can reach your customers. But remember, the competition is also trying to reach out to them and win them over. Here are some reasons why…

Web Design Trends to Look Forward to in 2015

Posted on January 8, 2015 in:

2015 ushers in some exciting new trends in the world of web design. This first quarter is an excellent time to take stock of your current website and see whether you need to upgrade and jump into the latest web design trend. Take note that some of these elements have already been in the horizon…

Last Minute Dash: Ways to Improve Conversions this Holiday Season

Posted on January 1, 2015 in:

The year 2014 is at its final leg. Everyone is busy handling the frenzy that is always associated with the holiday shopping season. By now, you would have a solid e-commerce strategy in place to drive traffic and to handle this. You also need to have implemented your strategies for providing visitors and shoppers with…

Optimizing Site Speed and Load Times

Posted on December 25, 2014 in:

How fast do your pages load? There is a high correlation between loading speed and reader engagement. In today’s time there are a lot of options available and with access to faster internet connections, people can easily move to other websites. People have a low tolerance for slow-loading pages and would sooner leave the page…

Measuring and Improving Reader Engagement

Posted on December 18, 2014 in:

Search engine optimization, website design, usability, content… these are all aimed towards another bigger goal, which is reader engagement. How successful are you in catching your readers’ interest, so much so that he decides to stay longer? Are you able to lead him into making the steps towards the goal of the website – to…

Before They Say Goodbye: How to Keep Online Shoppers From Abandoning Carts

Posted on December 11, 2014 in:

‘Tis the season for retail – instore or online! Indeed, the holiday season mean a flurry of shopping activities. Sadly, it also means an increase in abandoned online shopping carts. This happens when a potential shopper visits your online store, places items into their shopping cart and leaves before checking out the items. This can…

Customer Engagement: Understanding What Draws Your Customer

Posted on December 4, 2014 in:

You have built a website and have made your presence felt in your corner of the World Wide Web. As a result, traffic has increased in your website. But your job does not end there. You need to connect more closely to the reader and move him towards the end goal – becoming your customer….

Increasing Online Sales this Holiday Season

Posted on November 27, 2014 in:

‘Tis the season of giving… and consequently, of shopping. Cash in on your customers’ search for the perfect gift (whether for loved ones or for themselves). Indeed, you can get your slice of the holiday ecommerce pie with some extra effort and some wise e-marketing tactics. Here are some ways to get the most out…