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Boost Conversions Through Microcopy

When it comes to websites, don’t just focus on the major sections. Even the small stuff can spell a lot between a customer’s “yes” or “never mind.” Yup, “micro” can actually be a big thing. Microcopy that is. Of course, the content, use of keywords, layout, headlines and design are important – but this does not mean that you take microcopy for granted.

Microcopy is the little bits of text that is placed strategically in buttons, form fields, or error messages. Microcopy provides instructions, give reassurance, smooth out doubts and make the page feel more human and welcoming. These can be used to give your brand a “face” – giving your website readers a glimpse of your brand’s personality. When used well, these short and snappy lines of text can actually boost conversion.

Here are some tips to utilize microcopy to improve your conversion rates:


About Adaptivity Pro

Microcopy is a powerful tool to boost your conversions and to make things easier for your users. Make the most of microcopy. If you need help, you can turn to Adaptivity Pro. We offer our expertise in Utah SEO, copywriting and Internet Marketing. We also provide Utah web design, programming, Pay Per Click and Social Media Marketing Services.


Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006