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Online Marketing for a Brick and Mortar Business

Posted on April 16, 2018 in:

A brick and mortar business refers to a company that has a physical storefront, such as a bakery or a retail shop. In the digital age, these shops are often struggling to keep sales up within their inventory in the store. Large warehouses that entice consumers with free or fast shipping, or lower prices, are…

What Is Search Engine Optimization?

Posted on April 2, 2018 in:

Modern marketing has changed in the digital age, and websites have become one of the easiest and most common ways for consumers to find and purchase products or services. Not only is having an online presence a boost these days, but it’s also become almost impossible to operate a business without one. The best way…

Five Tips and Tricks To Use in Spring Marketing

Posted on March 5, 2018 in:

With the weather warming up, and the flowers starting to bloom at the first signs of Spring, consumers are going to start getting anxious to take advantage of spring sales. If you want to make sure your product stands out, you’ll need some clever marketing that appeals to your type of preferred customer. For some…

Marketing to Millennials

Posted on October 19, 2017 in:

The millennial generation, also known as Generation Y, make up nearly one-fourth of the population. Born sometime between the 1980s and the early 2000s, this generation is one of the most lucrative groups of consumers. So how do you appeal to these young Americans? By reaching them through their preferred method of resources. Millennials are…

How To Increase Your Internet Traffic Organically

Posted on October 5, 2017 in:

In the digital age of marketing, website traffic is more important than ever. Consumers want a great product or service, but also want to find it with just a few clicks of a mouse. So if you want to get the word out about why your product or service is the one to choose, the…

Why Search Engine Optimization is a Key Investment For Your Company

Posted on June 19, 2017 in:

From an outsider’s perspective, understanding and utilizing search engine optimization can be a challenging process. But for those who know and have benefited from SEO, the remarkable outcomes are simply incomparable to any other form of Internet marketing. It produces results. Search engines are the #1 source of website traffic, beating social media by 300%….

Tips to Use Google Analytics to Improve Website Conversions

Posted on February 6, 2017 in:

In the highly competitive environment that is the World Wide Web, you will lose out on opportunities if you do not constantly look at areas of improvement. There is a need to see where you are in terms of ranking and continuously work your way to a higher position or at least to keep your…

Using the SWOT Analysis for Your Website

Posted on November 21, 2016 in:

The SWOT Analysis tool is not just for business planning purposes. You can also do a SWOT Analysis to evaluate your website and to formulate a robust and effective digital strategy. This tool helps to provide decision makers with a deeper understanding of the internal and external standing of the website and how this, in…

Website Relaunching and SEO: How to Do Both Effectively

Posted on November 7, 2016 in:

Relaunching your website is not just a simple matter of doing a redesign (a facelift, if you may). If your business and website are successful and growing, a relaunch may be called for. Your business growth and needs may already outgrow the current website set-up. You may be adding different products and divisions or need…

Optimizing Engagement Thru Email Newsletters

Posted on October 24, 2016 in:

After you have successfully gained traffic and generated leads out of it, the next step is to build and strengthen the relationship between you and your lead. One way to do this is through newsletters. Newsletters provide an opportunity for your company to engage with its subscribers. There are still some recipients who read the…

The Importance of Customer Reviews for SEO

Posted on October 10, 2016 in:

Customer reviews make strong social proof. At the back of people’s mind, their question is: “Who else is buying this? What do they have to say about this product?” What’s more, customer reviews also make for good SEO. From a Search Engine Optimization perspective, the more reviews you have, the better your performance in search…

E-Commerce Website SEO Errors You Need to Avoid

Posted on August 22, 2016 in:

Search engine optimization for e-commerce websites is not simply about having an extensive list of products. Yes, you can achieve a certain level of traffic coming from search engine results. However, you may unknowingly be cannibalizing or decreasing your search result rankings by a number of common but critical errors. Now, let’s identify these errors…