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Utilizing Meta Descriptions for Stronger SEO

Posted on March 5, 2012 in:

Web sites owners are very keen on using every means possible to increase their page rankings with the search engines. It seems that every new SEO technique that comes along is quickly incorporated into their own Best Practices. Some of these are gimmicky things that come on the scene and then leave just as quickly….

How to Use Anchor Text to Improve Site Rankings

Posted on February 7, 2012 in:

Most of us see anchor text in just about everything we read online nowadays. It is that visible text on a page of content that has the hyperlink hooked to it. In the best case scenario, the anchor text will link to a page that is completely relevant to the text itself. For instance, if…

The Effective Use of Meta Tags for SEO

Posted on August 31, 2011 in:

Keyword meta tags are tags that are specifically written for search engines and are not visible to website users. It used to be an important aspect of SEO, where search engines based search results on the keyword tags. It was also used to direct users to the right webpage, even if they used misspelled search…

SEO Best Practices: Meta Description Tags that Generate Results

Posted on August 17, 2011 in:

Meta Description tags do two things: give search engines an indication of a webpage’s contents and convince internet searchers to visit that specific webpage. Usually, the meta description tag is also what is shown in the search engine results page. This tag is located at HTML code’s Head area. When a user makes a search…

HTML Coding Cleanup: Maximizing your Visibility

Posted on July 12, 2011 in:

Keep it simple, sweetheart! That piece of advice has done a lot of people good. And it may also prove helpful to you as you consider cleaning up the HTML coding for your website. Although HTML code is “behind the scenes”, never seen by your readers, it still has an effect on the way your…

Copywriting for SEO

Posted on July 5, 2011 in:

The information highway zooms by at breakneck speed! Really, there is relevant (and sometimes non-relevant) content to be had for almost every topic under the sun! Type your keywords in Google or any other search engine and you will find myriads of things people have to say about every imaginable topic. It’s because more and…

Writing SEO-Friendly Press Releases

Posted on June 28, 2011 in:

One excellent way to provide regular updates to your website is to have press releases about key events in your company. You can also distribute these press releases to other online PR distribution channels. When writing press releases submitted online, it is important to remember to integrate keywords that are relevant to the press release….

Key Analytic Metrics for Title Tags

Posted on June 14, 2011 in:

Are your SLC SEO efforts working? One important SEO item that has the biggest impact with the shortest amount of time would be title tags.  Title tags give search engines an indication of the contents of a particular webpage. When the search engines “read” this page, they will make a comparison between the title tag…

The Three Main Components of SEO

There are really three main core components to SEO that are easily categorized and have their own unique difficulties, challenges, and strategies.  Those who understand these three core components well can begin on basic seo projects inching their way up to advanced seo strategies. 1.  SEO Friendly HTML The html of your website is very…

Podcast Transcription Services Reviewed

Posted on January 14, 2008 in:

Getting your podcasts transcribed into text can work out well for SEO and for those readers who don’t want to have audio enabled on their computer and would prefer reading. We found three lower-cost transcription services and tried them out with three different podcasts from my work. The purpose of us putting the podcasts on…

SEO Friendly Footers

Posted on September 20, 2007 in:

This is an SEO strategy I used last week that takes less than five minutes to implement and can have a very positive result in regards to rankings in search engines. The footer on my employer’s company website contained a copyright statement and sometimes some other links. Some websites have a two line footer where…