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Optimizing Images for E-Commerce SEO

Posted on August 8, 2016 in:

Pictures are worth a thousand words… and a lot of SEO points. How’s Your Image SEO Strategy? For e-commerce websites, pictures are important sales tools. This is your way of showing the features (the “look and feel”) of your products. However, images can also work to improve the level of traffic in your websites. People…

Online Marketing Strategies Comparison

Recession Friendly Marketing Worried about a recession and the economy? If you are looking to continue marketing strategies during a recession there is nothing better than online marketing. The main reason is that online marketing nearly always provides a much better ROI when compared to traditional offline marketing initiatives such as billboards, phone books, tv,…

E-Commerce Best Practices for Continuous Sales Growth

Posted on May 10, 2016 in:

Ka-ching! Ka-ching! Retailers just love the ring of the cash register. Each ring is proof positive that their marketing efforts are successful. Now, retailers have more opportunities to hear the sweet sound of the cash register – with online retail. If you do not already have an e-commerce website, now is the time to start…

Social Media Marketing and SEO: Mistakes to Avoid

Posted on April 27, 2016 in:

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones. These…

Harnessing Social Media for Your Website’s SEO Strategy

Posted on December 23, 2015 in:

Your company’s social media account is not just about posting pictures of your latest company picnic or of posting announcements for your employees. Facebook, Twitter and other social media sites are actually very useful in boosting the search rankings of your website. Here are some ways for you to strengthen your website’s online presence using…

Some SEO Considerations for E-Commerce Websites

Posted on November 11, 2015 in:

Based on recent statistics from Statista.com, global B2C e-commerce is expected to grow into a sizable $1.92 trillion by the year 2016. Who does not want to have their share of this huge and highly lucrative pie?  E-commerce specialists will readily agree that e-commerce is one of the best things to happen to retail. People…

Measuring SEO Success: How Do You Know Your Strategy is a Hit or Miss?

Posted on October 14, 2015 in:

In business, ROI is an important consideration. How well of a return do you get for your investment of resources – time, talent and money? Knowing how successful you are and how much ROI you are getting  out of your SEO strategy and implementation will help you decide whether to add more resources or channel…

Local SEO Tips for Your Business

Posted on August 6, 2015 in:

Be at the top of the list when customers are looking to hire and buy and are in the nearby vicinity. With a solid local SEO plan, you can optimize your website for local search. With this, you can make new patrons that you can build into loyal customers. Here are some ways you can…

Exploring the Basics of Mobile SEO

Posted on July 8, 2015 in:

What can be more convenient? You are driving and feel like eating doughnuts. While the stoplight is red, you enter the search words “glazed doughnuts store”. In some instances, you can even perform the search by calling out the keywords. In a little while, you’ll be cruising to your selected doughnuts store and will soon…

Blogging: Reasons Why Your Company Should Do It

Posted on April 23, 2015 in:

The information superhighway that is the internet seems to be congested. With the glut of content available in the net, you may be wondering if adding your own content still makes sense from a business perspective. Does maintaining a business blog add value to your company or to your brand? The answer is a resounding…

Gaining Ground with Local Search Results

Posted on April 9, 2015 in:

Who says going local does not have its own benefits? If you are a business has a specific location (rather than an online store) or have several branches in various areas, you need to go local with your SEO efforts. Of course, you can craft an SEO strategy that widens your reach in the national…

Don’t Make These SEO Boo-boos!

Posted on January 29, 2015 in:

As Albert Einstein so wisely said, “Insanity is doing the same thing and expecting different results.”  Below are some of the common mistakes made with regards to a website’s search engine optimization. Indeed, people keep doing these mistakes and expect the results to be different. Stop the insanity! Here are some SEO mistakes to avoid:…