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The sweltering dog days of summer are upon us, and shoppers are trying to do anything they can to beat the heat until the first cool breeze of fall hits the air. While your customers are staying indoors, your brick and mortar may be suffering from a slow slump. There are a few tactics that…
Easter is a holiday celebrated around the world, and with that comes a large boom in sales for both online sites and brick and mortar stores alike. You may think that Easter is a great time for the candy companies and toy stores, but anyone can take advantage of the Easter holiday with the right…
With the holidays over and done with and the quietness of January just around the corner, it’s time to start taking advantage of the many ways that February can be used for effective marketing campaigns. The obvious way to go is to focus on Valentine’s Day, but there are many more holidays and things going…
Holidays are easily the biggest time of the year for retailers, both online and in brick and mortar shops around the world. Before planning holiday marketing campaigns for the year, it’s important for businesses to do their homework on exactly how to create an amazing digital campaign that is going to work in their favor….
Social media is one of the hottest ways to communicate with peers, businesses and professionals in the digital age. Even though social media isn’t such a novelty anymore, in marketing, it’s still a relatively new concept that has yet to be mastered and thoroughly explored. One thing that any Utah SEO company will tell you…
It’s no secret that color can have a psychological effect on many people. Advertisers and marketing experts have been using color in their designs to influence consumers for years, and these tricks are an easy and efficient way to up your marketing game. If you want to know exactly how color can affect your customers…
While it is well known that the holidays are one of the most lucrative times for many businesses, sales tend to take a steep decline when the new year rolls around. Most consumers are exhausted physically, mentally or even financially, and this affects the first few months of the new year. So how does a…
Social media is a relatively new concept, even if it feels as if it’s been a part of daily life for a long time now. What was once limited to a younger generation has expanded to include people from all walks and stages of life, making it one of the best ways to reach a…
Although it may seem counterproductive to give away your product or service for free, giveaways and related contests are a great way to increase your business in a short amount of time. Each customer you have will have a value, usually in a dollar amount that the average loyal client will spend on your product…
The holidays are one of the biggest shopping times of the year. Everyone is searching for goods or services that are the perfect gifts to show their loved ones how they feel during this festive season. Naturally, anyone who owns a business that can offer said goods or services knows that marketing during the holidays…
The main focus of your business should always be your customer, but being able to reach them effectively with information about your company is a very important step in establishing your brand. Gone are the days of newspaper advertising, and modern marketing relies much more heavily on digital media. Utah web design, search engine optimization…
As a stay at home mom with three children, I’m comfortably earning enough part-time income to finance our family vacations and our sons’ after school activities. It’s not always easy, but I’ve learned a few tricks I’m willing to share with you so you, too, can produce a successful blog. Here are a few key…