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Riding the Facebook Wave to Marketing Success

Posted on April 27, 2011 in:

Everybody’s on Facebook! Indeed, the current estimated number of users has reached 400 million (and counting) – and these are only the active users. By “active users” we mean the users that are (to some degree) involved in updating their status and commenting on other friends’ updates. This also means that they post pictures and…

Daily Deal Site Marketing

Posted on April 20, 2011 in:

Who can resist the temptation of getting a good deal? Why pay the full price when you can actually shell out just a fraction of the cost? This is the driving force behind the success of daily deal sites that have cropped up – all offering the best deals for food, services, hotel accommodations, massages,…

Marketing Ideas to “Like” on Facebook

Posted on March 29, 2011 in:

Who else isn’t on Facebook? The popularity of this social networking site provides great potential that a savvy marketer can harness. After all, Facebook is one of the most visited sites in the world, second only to Google. Although Facebook is primarily a place where friends and associates can connect and get tabs on each…

Social Media Optimization Google Analytics Filter

Posted on August 4, 2009 in:

As social media marketing becomes more prominent for internet marketers one challenge is to determine how to track success of a social campaign.One easy way to gain some insight into your social media marketing campaigns is to setup a specific campaign in Google Analytics to track traffic from these sites.This will give you insight after…

Use Facebook Advertising for Awesome Online Marketing Insight

Posted on March 10, 2009 in:

One major advertising advantage Facebook has over Google adwords and other ppc platforms is that Facebook has access to real demographic and user preference data that few other systems contain.  Since a user of Facebook enters in their demographic information and have the access to join groups and note their personal preferences this data is…