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On-Page Factors for SEO Success

Posted on August 21, 2017 in:

On-page factors are big aspects on your webpage which you use to optimize search engine success. With some study, lots of practice and a strong work ethic you can use SEO to your advantage. Here’s how to move your page to the top. Page Title – Each page should have a unique title. This is…

Pinpointing Sources of a Downward Trend in Website Traffic

Posted on March 6, 2017 in:

What happened to your website traffic? You used to enjoy a healthy amount of traffic and leads but alas, it seems to have dried up. What could have happened?  It would be useful to go through a checklist of possible glitches that your website may have so that you can start plugging the leaks and…

Win and Keep Online Customers with Special Offers

Posted on January 9, 2017 in:

Giving discounts, offers and limited-time deals are excellent marketing tools that let you win new customers, keep the existing ones loyal and improve conversions. In today’s competitive world of online retail, it pays to have a solid strategy that includes discounts and deals. A word of caution, though. These deals need to be carefully thought-out….

Optimizing the Checkout Process for Your E-Commerce Website

Posted on December 12, 2016 in:

There’s still time for last-minute Christmas shoppers to complete their list! Or, they may have missed out someone on their list and would like to do some post-Christmas gift giving. This is a great opportunity for your shopping site to get those cash registers ringing well into the next year. However, it may also be…

Why You Need Customer Testimonials for Your E-Commerce Site

Posted on July 25, 2016 in:

Let your customers do the talking! E-commerce websites should open up the review facility to enable buyers to give their review of the product. It can be quite scary to do this. It is a double-edged sword. In allowing your customers to give you rave reviews, you are also opening your website up to customer…

Global Websites: Errors to Avoid when Going International

Posted on June 27, 2016 in:

With the Internet, your reach extends not just to the rest of your state, your country, but even to other parts of the world! Your website can engage with potential customers from all across the globe. However, be warned that there are a number of potential pitfalls and landmines that can blow up on your…

Building an E-Commerce Website

Posted on June 13, 2016 in:

Online retail sales provide one of the fastest-growing opportunities in business today. With an e-commerce website, you widen your reach, enabling you to see not just to local customers but also to international ones. You can add to your bricks-and-mortar store with an e-commerce website. You can also decide to forego a physical store and…

Smart Infographic Tips for Your Website and Blog

Posted on June 10, 2015 in:

Infographics is an excellent way to keep people engaged in your website. It is important to understand that our users are visually wired and that infographics are a powerful method for the website to interact with its users via data visualization. Couple this with the fact that people are bombarded with information and tend to…

Ready, Set, Launch!: Things to Check Before Launching the Website

Posted on March 12, 2015 in:

Whew! Your website project is reaching its finish line. One of the key Utah web design principles before you go live and launch the website into the World Wide Web is to check, check and recheck to see that everything is in working order. It is better to catch any errors in your website rather…

Tell-tale Signs Your Website Is Badly in Need of a Makeover

Posted on February 12, 2015 in:

You have successfully ticked off your website off your company to-do list. But with the fast-paced environment that is the world-wide web, you need to check whether your website is able to keep up with the changing trends, as well as continue to function to meet your company’s website needs. You need to regularly revisit…

Time for a Cool Change: Why You Need to Update Your Website Regularly

Posted on January 15, 2015 in:

Websites are a work in progress. It’s not a make-it-and-leave-it deal. Rather, you need to regularly update and maintain your website. This is one of the more effective ways you can reach your customers. But remember, the competition is also trying to reach out to them and win them over. Here are some reasons why…

Measuring and Improving Reader Engagement

Posted on December 18, 2014 in:

Search engine optimization, website design, usability, content… these are all aimed towards another bigger goal, which is reader engagement. How successful are you in catching your readers’ interest, so much so that he decides to stay longer? Are you able to lead him into making the steps towards the goal of the website – to…