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Creating SEO-Friendly URLs

What is a URL? And more importantly, how do I create the most useful and beneficial URL for my website?

Actually, URLs that are well-designed have a strong impact on your SLC Search Engine Optimization efforts. When a URL is designed so that it is easily found by search engines, then it can also be more quickly indexed in their records. This helps to ensure that the pages of your site are indexed (or “seen”) by the search engines and this improves your rankings.

Creating search engine friendly URLs for websites are usually more easily done on static websites than on dynamic or e-commerce websites.

When creating SEO-Friendly URLs, remember the following tips:


–          Use dynamic URLs

–          Use very long URLs

–          Change your URL if your site is already doing well

–          Use numbers or confusing symbols. Stick with descriptive keywords.


Google looks at your URLs. The longer the URL, the less weight Google will give to each keyword. Also, recent research has shown that short URLs (as per Google Search results) tend to receive more click-throughs than longer ones.

Using dynamic URLs may cause problems with duplicate content. When the search engine indexes a particular webpage and you get the same webpage named as a different URL, you can potentially be penalized with regards to duplicate content, even though the webpage does not actually change. Or, you may split your link value between the URLs that are used for that webpage. Static URLs remain the same and will give the search engine one specific URL for that particular webpage.

Adaptivity Pro for your SEO needs

If you need help maximizing your search results and getting more visibility for your webpage, let the experts help. Adaptivity Pro specializes in Utah SEO, Utah Web Design and other valuable services that help you shoot your way to the top of the search engine results pages. Adaptivity Pro has proven its professionalism and expertise for quite a number of establishments and businesses in the Salt Lake City and Utah area. Adaptivity Pro is also your partner for services such as Pay-Per-Click Management, Social Media Marketing, Email Marketing, E-Commerce Marketing and much more.

Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006