Getting More Out of Your Summer Marketing
While it may seem like a hot time for sales, the summer months can actually be a slower time for most businesses that don’t sell the seasonal items everyone is looking for. Your marketing strategy for the summer may be starting to fizzle, so it’s time to ramp it back up with some simple changes.
If you are looking for some ways to get the most out of your summer marketing campaign, see below for some quick and easy tips.
Reuse what works, and trash what doesn’t. If this isn’t your first marketing strategy, the first step is to evaluate your campaign from last year to see what was working for your sales and what was falling flat. It’s always best to start with what you have already, so if it’s not broken, don’t fix it. Take the failing ideas off of your website or sales advertisements, and revisit it again during a different time of year or next summer to see if you could change it to make it work.
Get out of your comfort zone. If you’ve hired a great marketing company to help up your Utah SEO, then you have already likely heard that engaging content is one of the number one ways to drives sales and bring you to the top of the list on search engines for your site. This means that you need to post seasonal content year round and keep the blogs, text and videos fresh. Stepping out of your comfort zone to try something new may be just the boost your company needs for the summer slump.
Keep it short. With less time to browse and read, consumers during the summer months are looking for short and sweet content. Focus on your digital advertising with short social media captions and more videos on your website. Make sure your mobile site is up to par as well, not only in content but in load times and free from bugs, as summertime is when many people are on the go and using their Smartphones more than a traditional computer.
Get creative with a theme. Keeping everything cohesive throughout the summer with a common theme is a great way to build interest in your business, as well as gain followers that will stick around to see the campaign. It can be as simple as a phrase such as a candy company may use something like “Sweet Summertime,” or an entire story told through different media channels such as television, print and social. Keep the story going all summer, and you will see how interested your consumers become for your numbers next year.