HTML Coding Cleanup: Maximizing your Visibility
Keep it simple, sweetheart!
That piece of advice has done a lot of people good. And it may also prove helpful to you as you consider cleaning up the HTML coding for your website. Although HTML code is “behind the scenes”, never seen by your readers, it still has an effect on the way your website works. You see, you will need to do periodic clean-ups of your HTML codes, as these tend to get cluttered over time due to updates and changes made to a web page. As a result, page load times slow down, the webpage becomes less efficient, and ultimately, it can drive down your search results ranking.
The more ungainly and cluttered your website HTML is (where it is bloated with unnecessary or even sloppy HTML code), the harder the time a search engine spider will have “looking” at the content on your webpages. The search engine spiders may decide that they have gone far enough and stop looking at your page. This can cause you to lose precious points towards your site ranking.
Having clean HTML helps in drastically improving your ranking in Search Engine Results Pages. Clean and uncluttered HTML makes the search engine spiders find and index your webpages more easily. It also gives them an easier time to navigate between webpages of your site. Search engines look into text, keywords (with keywords up to a certain density percentage), links and link titles or tags (title tags, alt tags and H1-5 tags).
Below are a few pointers on keeping your HTML in good working order:
- Have unnecessary HTML comments.
- Have browser errors in your HTML code.
- Have files or graphics that are missing.
- Have dead links.
- Keep all css code in external .cs files.
- Validate your website against w3c standards and fix critical errors.
- Ensure you are using valid css code.
- Use div tags instead of tables if possible.
- Use server-side include files rather than browser based scripts for repeating HTML.
For a quick fix on HTML code and CSS code, try using http://validator.w3.org. Although not all errors (with regards to SEO or online marketing) will be discovered, some 10% of these will appear so that you can make the necessary fixes.
Adaptivity Pro for your SEO needs
Adaptivity Pro is your partners in helping you formulate and implement SEO strategies that will help improve your search engine results ranking. Adaptivity Pro specializes in Utah SEO and Utah Web design (particularly in ensuring clean and efficient HTML coding). It also provides valued Internet marketing services such as Social Media Marketing, E-Mail marketing, Pay-Per-Click Management and much more.
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Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT