Implementing User-Friendly Web Designs
An essential component for a successful online business is having a user-friendly web design. Just as important as implementing an original website, designs must balance originality, usability and aesthetics.
To help ensure that clients turn into long-term customers, companies must focus on web designs that concentrate on the end user experience. Adaptivity Pro, a leader in Utah web design, outlines the top four critical components for a user-friendly web design.
- Navigation – If a website isn’t easy to navigate, customers will continue to browse through search results. Websites should have navigation menus that are clearly defined, as users only want to exercise minimal effort to locate the items and/or results they are seeking. In fact, studies have proven that customers’ attention spans wane and if websites’ menu structures aren’t user-friendly, users will leave sites. The following are tips to avoid when implementing a navigation structure:
- No Search Box – Websites that do not feature a search box are far less likely to be well ranked among customers.
- Hard to Find – If users have to hunt through navigation menus, they will simply exit the website and pursue related search results. Navigation and menu bars should be clearly visible with easy to understand labels.
- Multiple Layers – Users detest strings of sub-menus after sub-menus.
- Odd Acronyms – Uncommon abbreviations are turn-offs to users.
- Readability – Websites should be geared towards their targeted audiences. This means if a middle-class, high school graduate is the target, the website content should be written to appeal to this audience. Studies actually show that most website visitors rarely read website materials, instead preferring to browse or scan the content. Statistics show that website content is only thoroughly reviewed less than 28-percent of the time. This means that it’s important that websites are scan-friendly.
- Formatting – Easy to read formatting that highlights bulleted lists, headlines and small paragraphs is ideal for scanning.
- Color – Easy to read words and simple color combinations are essential website components.
- Font – Heavily scripted fonts are difficult to scan. A good font that is scan-friendly is San Serif.
- Mobile Friendly – As more people purchase tablets and Smartphones, there is an increasing demand for mobile friendly websites. Websites that feature easy to read mobile versions load faster and are extremely user-friendly.
- Load Time – Websites that take a long time to load are destine to be ditched by potential customers and clients. It’s important to implement a site that is fast loading and avoids time-consuming flash, video and multi-media elements.
Adaptivity Pro specializes in creating innovative SLC web design. With their expert team of website design professionals, they are able to implement user-friendly web designs that blend seamlessly with Utah SEO.