Improve Your Rankings with Inter-Linking
It’s all about links. Having links, both internally and externally, will help raise your search engine results ranking as search engines “see” how important a particular webpage is. With external links, you need to have effective link building strategies so that other website owners will want to link to your site.
However, you have control over your internal links, and thus, inter-linking is an opportunity you shouldn’t miss out on. Not only is inter-linking (or linking one page to different pages within your website) a very effective SEO strategy, it also proves helpful in giving users more ease in navigating your website as well as in giving them an idea of how your website is set up.
In addition, as you provide descriptive in-content links, you help the search engines index your webpages faster as they know each webpage’s contents and how important one particular page is vis a vis the others within your website.
When inter-linking, be sure to take note of the following.
- Use “click here” to point them to the link.
- Pepper your text with so many links that it becomes hard and confusing to read.
- Link only to your Home Page. Although the Home Page is an important page, you should work to have the other pages also be considered “valuable”.
- Link unrelated content.
- Place links on areas where they can be confused for advertisements (i.e. images that look similar to banners or the column to the right).
- Use descriptive text as the link.
- Use 1-5 words in the text of the link.
- Link only where it is natural and useful to do so.
- Keep links limited to one or two per paragraph at the most.
- If the link is an internal link keep it in the same browser.
- If the link is an external link open it in a new window.
- Keep the link relevant to the page.
- Add links on the text of the page rather than on link groups that frame your text.
- Use larger font size, different-colored text or images to present your links.
- Use different keywords for different links.
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Salt Lake City Utah
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South Jordan, UT