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Why You Need Customer Testimonials for Your E-Commerce Site

Let your customers do the talking!

E-commerce websites should open up the review facility to enable buyers to give their review of the product. It can be quite scary to do this. It is a double-edged sword. In allowing your customers to give you rave reviews, you are also opening your website up to customer complaints and rants.

So, why do you need to have customer testimonials? Here are some reasons:

The surprising thing is that research indicates that bad reviews do contribute to sealing the deal on one’s purchasing decision. Bad reviews indicate to a potential buyer that you are not guilty of fabricating reviews or allowing only the positive reviews to come out.

Now, how do you drum up customer reviews for your e-commerce website? Here are some ideas:


About Adaptivity Pro

Grow your e-commerce business with the experts you can trust – Adaptivity Pro. We have a team of experienced Utah web designers, copywriters, graphic artists and programmers to address your e-commerce website requirements. Adaptivity Pro also provides a wide range of Internet-based services, including SLC Search Engine Optimization, Internet Marketing, Pay-Per-Click Marketing and Social Media Management.