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Optimizing with Google Analytics

Social media marketing is becoming more and more a standard practice in internet marketing. It continues to be one of the most popular forms of Utah SEO. Yet it can be difficult to find out whether your marketing strategies with social media are indeed working or not. One way to measure the progress of your social media campaign is to refine Google Analytics so that it will track traffic in response to your specific campaigns. In other words, setting up campaign filters in Google Analytics will give you feedback about whether or not your social media marketing strategies are working.

Setting up social campaign filters in Google Analytics is easy. Follow these simple steps:

  1. On your main Google Analytics login page, click the ‘Edit’ link located to the right of your listed website profile.
  2. In the ‘Filters Applied to Profile’ section on the next screen, click the ‘Add Filter’ link to the far right.
  3. Choose an identifiable name for your filter, like ‘Social Media Grouping’.
  4. Select ‘Custom filter’, for “Filter Type.”
  5. From the list of radio button options, select ‘Advanced.’
  6. In ‘Field A -> Extract A,’ select ‘Campaign Source’ and type the name of the social media sites you want to keep track of in the text box.*
  7. In ‘Output To -> Constructor,’ select ‘Campaign Medium’ or ‘Campaign Name’ and type ‘social’ in the text box.**
  8. Leave the remaining ‘yes/no’ buttons as they are and then click ‘Save Changes’ at the bottom of the screen.
  9. You will begin to see the results of your filter tracking after 24 hours.

* To add some of the most popular social sites to your filter, just copy-paste the following:||||||||

** There is one disadvantage to designating ‘Campaign Medium’ as ‘social’ (which changes it from ‘referral’). You will not see the referring website traffic URLs coming from your tagged social media marketing websites. The alternative to this is to mark the ‘Campaign Name’ as social (instead of marking the ‘Campaign Medium’ as ‘social’). Then, to see your social traffic, go to your profile report page -> ‘traffic sources’ -> ‘referring sites’ -> select a site -> and then filter by ‘campaign name’ to see your social traffic.

Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006