Red Flags that Tell You It’s Time to Get Your Website Redesigned
With today’s quick turnaround times, netizens are used to (and even expecting) the new and the “now”. It’s no longer enough that you have a presence in the Internet via your website, the challenge is to keep your website fresh and relevant, as well as user-friendly and updated with the changes in technology and the trends. The question is, is your website up to this standard? Is it time to consider an overhaul for your website?
Here are some indications that your website is well past its “sell by” date and is calling out for a website redesign:
- Changes in business and marketing strategy. If your business is refocusing or if there are changes in your product offering or marketing tactics, then your website should also reflect these changes. This is particularly true if your company is changing its image (including its logo and overall look). If you want to shift your company image from serious to playful, the look and feel of your website should also change.
- Not mobile friendly. If your users hate opening your website using their mobile device, you are most likely losing out on customers. As more people are nixing their computers and are choosing to use their smartphones and tablets while they are on the go, you need to ensure that your website is mobile friendly. This means that your website should provide a great experience whether they visit your website via their computers or their mobile device.
- You no longer rank on the first pages in search engines. When your search engine results peter out and worse, your competitors are, you need to review your website. With the ever-evolving SEO best practices, you have to check that your website is ready to take on your competitors’. A slump in your search results may also indicate that you need to revise your navigation and layout structure.
- Outdated plug-ins. If your users have to get the latest plugin installed just to see your Flash graphics, you need to consider a website renovation. Flash is not just unwieldy; it poses problems with creating and maintaining content. Newer animation actually provides a sleeker and cleaner look, one that provides a better experience for your users.
- Difficulty in updating the website. If your website calls for major programming just to change the texts and images, you may need to get current with the latest web design innovations such as a user-friendly content-management system and widgets. As you improve on your website technology, you also make the website easily indexed by search engines.
- Lead generation efforts are sputtering out. If visitors are not turning into leads, you may not be offering the visitors what they want. Do not simply expect potential customers to take the initiative to send you and e-mail or call you. Rather, provide them with what they came looking for in the first place, such as a sample quote.
- Dated and boring look. Are you tired of how your website looks? If the reaction to your website is “Ugh. That’s so last year!”, you need to get into this year’s trends.
- Some pages in your website are no longer working. If your websites have broken links, your potential customers may simply turn around and look for another website where all the parts work. For one, a website with broken links give an indicator of your capability to manage their business. This calls for an overhaul so that any issues (i.e. broken links or missing images) are resolved.
About Adaptivity Pro
Remember, your website is the face you show your customers and visitors online. Studies indicate that users look at your website as a strong indicator of your credibility and your capability as a company. If your website needs a “fresh coat of paint, you need to have a Utah web design expert backing you up and providing you with top-notch design, programming and copywriting services. Adaptivity Pro is also a partner you can trust when it comes to SLC SEO strategies, as well as Pay-Per-Click and Internet-based marketing services.