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Search engines are tools that have been created to help people who are looking for information or services. To make sure that these searchers find what they are looking for, search engines are programmed so that the web sites with the most useful content will get ranked with more priority.

Search engines do not simply take a page that is loaded with the proper keywords and rank them. There is a definite process that search engines use to decide where a page should appear within its rankings. Some of the major factors include: keywords, incoming links, popularity (based on traffic), proper grammar in the copy, age of the site, and more.

When a search engine analyzes a website, it determines whether or not this page is going to be helpful for a searcher based on complicated algorithms. These algorithms are designed to evaluate a web site and to determine whether or not a searcher will be able to find what they are looking for. If the search engine feels that the site isn’t as good as another, it will rank with lower priority. These algorithms are constantly being tweaked and adjusted to improve the effectiveness of the search engines.

Search engines are designed for the benefit of searchers, not the businesses trying to rank. For this reason it is important to pay close attention to the layout of your site, well-written text, and an easy to use navigation for your pages. If a web site has grammar errors, spelling mistakes, and confusing text, the search engine will notice the flaws. This is one of the many reasons that SEO is about a lot more than just simply repeating your targeted keywords throughout your website.

Incoming links are necessary for achieving solid rankings. Incoming links tell search engines that a web site contains content that is worth linking to by another party. If a search engine sees a site with many incoming links (that aren’t from spam sources, but are from similar industries) it will be more likely to rank the site higher.

Fluctuation in rankings is normal with any major search engine. Rankings on search engines will climb and fall as a normal part of fluctuation. As the search engine algorithms are constantly changing, certain pages will rise and fall in the rankings. The overall goal in search engine optimization is to drive more traffic to the website and increase the overall number of conversions. While rankings are a nice way to gain new traffic, they are much less important than the traffic itself.

Borad keywords are much harder to rank for than specific or regional keywords.  Broad keywords are better left for pay-per-click (PPC) campaigns. If a new web site is going to offer computer tech support, it would be best to avoid choosing keywords that are generic. By choosing “PC tech support” as one of their keywords, this company is choosing to compete with literally millions of other web sites for rankings. Since most search engines only display ten rankings on their first page, achieving a first page rank is extremely unlikely, especially for a website that is newer and less-established. This company would be better suited choosing a keyword that highlights a specific product or service to optimize, such as “Utah PC tech support.” By choosing a specific keyword, a company can eliminate much of the competition for rankings while also finding their target audience easier.

Rankings take time to achieve. There is no method or trick to get a website ranked on the first page of a major search engine overnight. Search engines need time to index web sites and the process can take on average 90 days (in some cases longer). While it is possible that solid rankings will start appearing before 90 days, the majority of ranking growth will occur afterwards. A linking campaign is helpful for gaining rankings faster.

A well-optimized site will not only rank well on search engines, but it will also be mostly transparent. When a searcher arrives to a web site through a search engine, the last thing they want is to be confronted with a site that is unprofessional. A proper Utah SEO campaign should never interfere with the appeal of a web site. The average search engine user will judge a web site in less than ten seconds. Salt Lake City SEO can only help drive customers to a web site; once the customer arrives, the site must be appealing enough to maintain the customer’s interest long enough to gain a sale or conversion.

Article Provided By:
Adaptivity Pro Web Design
Salt Lake City Utah
P.O. Box 951049
South Jordan, UT
o: 801-512-2006