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SEO, PPC, and Persuasion Architecture Packages

Search Engine Optimization

Search Engine Optimization is the active practice of optimizing your website by improving internal and external aspects of your website in order to increase the traffic your website receives from search engines.  SEO is accomplished through tweaking thousands of factors on your website.  Some of the most common and necessary factors include title tags, content, text placement, use of bold, use of italics, incoming links to your website, keyword research, and heading text.  Since SEO is initially very labor intensive during the first few months there is a setup fee associated with this service.  

SEO will provide a very positive ROI in the long-term but may take 3-4 months before you start seeing real results from the efforts.  Our SEO services include hundreds of different factors, the work we do month to month may vary greatly depending on what work would have the most effective results at the time.  Below you can see a list of the most common aspects of SEO that we take into consideration and work on.

Common Search Engine Optimization Items to Work On:

Strategy Components

Content Components
  • Google Analytics Installation
  • Adding New Content
  • Keyword Competition
  • Optimizing Existing Content
  • Keyword Relevancy
  • Relevancy of External Links
  • Keyword Search Volumes
  • Keywords in Body Text
  • Regular Reports
  • Internal Linking Structure
  • XML Sitemap Submission
  • Amount of Indexable Content
  • Social Media Marketing Options
  • Overall Content Quality
  • Google Webmaster Tools Setup
  • Hierarchy of Document Flow
  • SEO Advice and Consulting
  • Page Update Frequency
  • Target Audience Research
  • Duplicate Content Issues


Link Building Components Technical Components
  • Directory Submissions
  • HTML Modifications
  • Custom Links
  • Keywords in Page URL
  • PR Distribution
  • Keywords in Title Tag
  • Relevancy of Inbound Links
  • Keywords in H1, H2, H3 Tags
  • Rate of New Inbound Links
  • Keywords in Alt Tags
  • Overall Link Popularity of Site
  • Keywords in Bold Words
  • Anchor Text of Inbound Link
  • Description Tag Optimization
  • Link Popularity of Inbound Links
  • Keywords Tag Optimization
  • Relevancy of Linking Page
  • W3C Validation
  • Text Surrounding Inbound Links
  • URL Length and Depth
  • Google PageRank
  • Server Response Times


PPC Packages

Pay-per-click or PPC is the strategy and execution of purchasing advertising from search engines; it is also commonly known as SEM or search engine marketing. This is accomplished in the form of keyword purchases directly from the major search engines such as Google and Yahoo.  Although PPC is generally a short-term/lower ROI marketing strategy when compared to SEO it does have some benefits.  You have control of your budget, it can be turned off or on in an instant, the results are very easy to track, and you only pay for actual website visitors.

Custom landing pages for PPC campaigns are usually critical to the success of the campaign.  These are optional and can be ordered as a supplemental service as needed.  It would include persuasion architecture components, one design comp based on specifications, one round of revision, HTML buildout, and deployment on the server if server access is granted.


Adwords Initial Setup Adwords Monthly Maintenance
  • Keyword Research/Analysis
  • Click Through Rate Improvement
  • Up to 500 Keyword Phrases
  • Conversion Rate Improvement
  • Relevancy, CPC, & Search Volume
  • Modify Ad Headlines & Descriptions
  • Account Setup
  • Modify Landing Page URLs
  • Setup Campaigns & Adgroups
  • Adjust Cost Controls
  • Multiple Ad Creation
  • Remove Poor Performing Keywords
  • Cost Control
  • Increase CPC on Good Keywords
  • Geographic Boundaries
  • Add New Keywords
  • Time Delivery
  • Landing Page Suggestions
  • Conversion Code Installation
  • Website Analytics Review


Persuasion Architecture

Persuasion Architecture is the cutting-edge of internet marketing and combines several website elements together such as information architecture, conversion, and usability.  The ultimate objective is to analyze all aspects of the website and make appropriate changes in order to increase profits or conversions from existing traffic.  In-depth stages of persuasion architecture involves truly understanding who your customers are, what they are looking for, what information they need to make a purchase, their background, their biases, how they make decisions, and much more.


  • Target Audience Personas
  • Content Revisions
  • Monthly Reporting
  • Headline Updates
  • Analytics Installation
  • Layout Adjustments
  • General Usability
  • Emphasis through Color
  • Icon Optimization
  • Placement Emphasis
  • Submit Button Reviews
  • Emphasis through Size
  • UVP Analysis
  • Analytics Review
  • Data Feed Investigation
  • Web User Recordings
  • Navigation Review
  • Call to Action Efficiency
  • Design Modifications
  • Form Optimization