Small Business’ Benefit From Website Design

In a world full of entrepreneurs and people looking to invent the latest must-have product or design, small businesses strive to become the next Apple, Starbucks, Microsoft or Nike. Instead of toying with small-scale marketing plans, small businesses need to upscale their plans, think big and “JUST DO IT.”₁

Many small businesses make excuses for hiring professional Utah web design firms, thinking the exposure is minimal and won’t boost brand recognition. Simply stated: these companies are incorrect. Websites don’t have to be lengthy. In fact, they can be a mere three to five pages long and only include a home page, company information, services, contact information and satisfied customers’ testimonials.

The benefits of incorporating SLC web design into small businesses includes the following:

• Contacts – Websites allow contacts – thus prospective customers – to learn more about businesses. In today’s tech-driven world, more customers are looking for online information instead of calling companies with inquiries. Having a website allows small businesses to play a role in converting online leads into sales.
• Updates – Traditional printed materials can be costly and when changes arise, it means spending money on material reprints. Instead of focusing on traditional paper marketing, websites allow for easy online updates and changes, meaning that companies’ information is always up-to-date.
• Questions – Consumers have questions, which is natural. A website offers a single area that can highlight product specifications, sizes, color options, information graphics, product photos and product details.
• Professionalism – Having a website in today’s business world makes a company look professional, well established and also helps extend brand exposure to a wider audience base. A professional website can help make customers feel safe and secure in their decision to use a smaller company.
• Connect – A website extends marketing beyond local efforts, allowing companies to focus on regional, nationwide or even global marketing endeavors. Instead of wasting money on mass mailers, clients can utilize expert SLC SEO keywords to maximize optimization, meaning that despite location, a company’s services will appear in search results.
• Business Goals – A user-friendly website allows businesses to sell products online via an online shopping cart. This in turn helps companies’ contacts grow through newsletter signups, new product and press releases or even educational inquiries about products.

Adaptivity Pro, a leader in Utah web design, focuses on creating unique, custom websites and business plans with companies, helping to ensure that their revenues increase and their online exposure grasps a wider audience.

* ₁ This is a registered trademark of the Nike.