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Social Media Marketing and SEO: Mistakes to Avoid

Reaching your target audience has never been easier. With Twitter, Facebook and other social networking sites, you can now gain a following from among your existing and potential customers while they are in front of a desktop computer, during their commute to work or during their down times while they are using their smartphones.

These social networking sites that are now so easily accessible let you establish and build relationships with your customers, promote events and products and reinforce your brand’s image. However, social media is something you also need to handle with care.

Remember, negative publicity is more difficult to manage. It’s like trying to put out a forest fire when there are a bunch of rabid critters running around with torches tied on their tails. Once a boo-boo in the nebulous world of the Internet, it is quite hard to take something back. If you’re lucky, you are able to delete a post. However, the general rule is that the more juicier your mistake, the more likely it is that someone has taken a screen shot of it before you have taken it out of circulation. Once someone has a screen shot of your mistake, you lose control of it. It will more likely go into the list of the “Top 10 Internet Boo-boos brands make” or something of that sort.

As they say, prevention is better than cure. It is easier to avoid mistakes than to try and fix them. So, here are some of the mistakes you need to avoid when using Social Media Marketing:

About Adaptivity Pro

Running your social media accounts can be challenging, especially for first-timers or small companies. If you are a bit shorthanded or need a more solid social media strategy and implementation plan, we are the Utah SEO experts you can call. With their roster of experienced SEO analysts and social media mavens, Adaptivity Pro offers you years of experience and social media savvy. Aside from this, we also provide other internet-related services such as Utah web design, e-mail marketing and Internet marketing.