Tell-tale Signs Your Website Is Badly in Need of a Makeover
You have successfully ticked off your website off your company to-do list. But with the fast-paced environment that is the world-wide web, you need to check whether your website is able to keep up with the changing trends, as well as continue to function to meet your company’s website needs.
You need to regularly revisit your website to see if there are some indications that point to a need to redesign:
- A dated-looking website. Just as you need to a fashion update once in a while, your website also need to look fresh and on trend. Yes, you do not have to follow all the latest website design trends. However, you do need to avoid looking dated and stale.
- Non-responsive website. How well does your website work when viewed from the latest smartphone or tablet? With the increased use of these mobile devices to access the web, responsive web design is the latest must-have for your website. This enables your website to automatically adjust the content and layout based on the size of the screen. If your website’s performance is severely hampered when the user accesses it from a mobile device, it’s time to think about revamping your website for increased responsiveness.
- Low or No SEO performance. How well does your website rate, SEO wise? To make your website accessible to potential customers, you need to ensure that it is easier to find based on related keywords. A revamp will involve a shift from image-heavy pages to pages that contain quality and regularly-updated content and appropriate coding.
- Complicated requirements for updates. Do you need to jump through hoops just to make a simple update on the website? You may need to simplify the structure so that you or your team can more easily make changes or add updates. Sometimes, this may simply be a matter or adding a content management system. However, there are also times when you may need to completely overhaul the structure.
- Slow loading pages. How slow does your website load, especially on connections with slower bandwidths? Generally, your site needs to load within five seconds. Otherwise, your readers will start getting impatient and leave your website. When you have a redesign, try to pinpoint the elements that are slowing your website down. Go for a sleeker, simpler website that is free of “heavy” images and custom fonts.
- Obsolete buttons and features. Your business demands change with time and as your grow your business, your website also needs to provide the necessary infrastructure to support your growth. It is also interesting to note that key social media sites also have occasional changes with their systems. Make regular visits to check if your website has features and functions that you do not use anymore. You can either take the obsolete functions out or rework them so that they are back in fighting form.
- A steady decline of traffic. Are you losing visitors? Do they get past your home page? Do previous visitors come back? Your webpage may be losing traffic because you are not giving visitors a reason to come back. It may also be that you are not able to reach your target market with the content you offer.
- Existence of errors or broken links. If the broken links and error messages are piling up, this may point to a disorganized website structure. You may need a revamp to get rid of these mistakes or at least, a thorough review of the design elements that may have been invariably deleted or lost.
- The website is not helping you achieve business goals. When you first start your website, you need to set down the goals you would like the website to achieve. This can be increased traffic (and subsequently, increased awareness of your company), to provide value to your customer (by providing key information), to generate leads (through sign-ups) or to sell your products. If the website fails to achieve the reasonable goals you have set, you can revamp and design a more goal-oriented website.
About Adaptivity Pro
If you are seriously considering a website revamp, Adaptivity Pro is your Utah web design expert. Adaptivity Pro’s experience spans a wide variety of industries, showing its commitment to be the go-to partner of companies who need web-based services. Other services include Utah SEO, pay-per-click and social media marketing.